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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Martin Lindstrom
Average Customer Review: 4.5 out of 5 stars  See all reviews (6)
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"An outstanding book that provokes, intrigues and enriches our understanding of how consumers really perceive brands." -- —The Marketer, February 2005"BRANDsense contains a treasury of ideas for bringing new life to your brands." -- Philip Kotler"Breezily written and easy to read, with useful... Read More

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