- Paperback: 336 pages
- Publisher: Kogan page; New Ed edition (3 Oct 2006)
- Language English
- ISBN-10: 0749448261
- ISBN-13: 978-0749448264
- Product Dimensions: 21.6 x 13.9 x 2.2 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
334,495 in Books (See Top 100 in Books)
- #58 in Books > Business, Finance & Law > Management > Sales & Marketing Management
- #86 in Books > Business, Finance & Law > Sales & Marketing > Product Management
- See Complete Table of Contents
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Product Description
Review
"Highly entertaining, and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working and branding and advertising in general will find useful." Research "A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." Publishing News "In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation." British Industry "Entertaining and lively, the book has comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners, and offers an enjoyable and thought-provoking read." Quality World "Valuable as a way to get a wide-ranging... understanding of the why and what of the best of the best". Brandchannel.com "Bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so." BrandRepublic.co.uk "Full of fascinating tit-bits...a thoroughly entertaining trawl through the world of brands, ranging from Adidas through Barbie, Harry Potter and Rolex all the way to Zippo." Reading Chronicle "Ideal for executives or PR pros who wish to learn about successful brands through practical examples." PR Week, New York "An entertaining and lively book seeking to discover what it is that makes some brands such hits." City to Cities "Besides being educational, this book is entertaining and easy to read." Choice Magazine "A thoroughly entertaining trawl through the world of brands." IOD Hertfordshire "Presents and discusses one hundred brands that have best managed the process of creating and managing their identity" Journal of Economic Literature "The stories behind the best brands with easy-to-read secrets of success for each of them and a neat little factfile." Career(The Time supplement)
—Reading Chronicle, March 2005
"A thoroughly entertaining trawl through the world of brands."
--This text refers to the
Hardcover
edition.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This book lists some well known brands and brief introductions about how they came to existence. Then it mentioned 3 characteristics for each of these brands. What the book misses is how these brands are being challenged in current market. Many of these brands original market is shrinking and their value offering models are fast losing significance. The book did not cover this aspect at all.
Format:Paperback
This book provides valuable, simple, insights into some of the world's best brands. Basically it's for anyone who wants to do their 'homework'.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
4 of 4 people found the following review helpful
An Insult To Your Intelligence
13 Aug 2007
Format:Paperback
RIP OFF.
There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long.
There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago.
Don't buy it. Don't read it.
There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long.
There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago.
Don't buy it. Don't read it.
3 of 4 people found the following review helpful
Filled cover to cover with ideas to consider when formulating one's own brand
3 Feb 2007
Format:Paperback
Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or marketing consultants alike.
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