Review
"This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll make you think." -- Dominic Mills, Editorial Director, Campaign magazine
Book Description
Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.