- Hardcover: 224 pages
- Publisher: Kogan Page (3 Oct 2002)
- Language English
- ISBN-10: 0749436786
- ISBN-13: 978-0749436780
- Product Dimensions: 24.5 x 15.4 x 2.2 cm
- Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,105,194 in Books (See Top 100 in Books)
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Product Description
Review
"This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll make you think." -- Dominic Mills, Editorial Director, Campaign magazine
Book Description
Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.
Inside This Book
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First Sentence
The idea for this book was prompted by our own difficulties in keeping up: with the latest ideas, the latest articles and the latest books-a sad fact of life for those of us whose professional success relies on our ability to know what is being thought by others, and building on it or going beyond it. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The idea for this book was prompted by our own difficulties in keeping up: with the latest ideas, the latest articles and the latest books-a sad fact of life for those of us whose professional success relies on our ability to know what is being thought by others, and building on it or going beyond it. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
14 of 18 people found the following review helpful
Format:Hardcover
This is not "brand new thinking": this is lazy thinking and easy, soundbites mascarading as erudition.
There's a number of other books on this site (no surprises there) that out-perform this on every level: I can heartily recommend "The Brand Gym", "Truth, Lies and Advertising" and "After Image" - but this sorry collection of essays is a waste of time and money.
There's a number of other books on this site (no surprises there) that out-perform this on every level: I can heartily recommend "The Brand Gym", "Truth, Lies and Advertising" and "After Image" - but this sorry collection of essays is a waste of time and money.
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