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Jane Pavitt
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Table of Contents

In Goods We Trust; Signature Value; A Brand New Britain?; Branding; Distinctive Authenticity; Brand Associations through Advertising; Diesel; For Successful Branding; Wolf Brands in Sheep's Clothing; Ties That Bind - Brands, Consumers and Businesses; Why Do We Buy Counterfeits?; Consumer Proactivity; Japanese High-School Girl Brand; At Home with the Joneses; All The World's A Store - The Spaces of Shopping; Packaging Petroleum; From Object to Experience; Great Mall of the People; Supermarket Futures Branding the Individual; Moving Things; Thinking with Things; Hello Kitty; Brand Not-so-New; The Point of Purchase.

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