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Brand New Day - the highs and lows of starting a small business

Brand New Day - the highs and lows of starting a small business [Kindle Edition]

Lara Solomon

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Product Description

Product Description

Brand New Day is the diary of how Lara Solomon started her business LaRoo which owns the Mocks (mobile phone sock) brand. The diary has a couple of entries each week starting at the beginning of 2004 and ending at the end of 2007. It tells the story of how Lara gave up her corporate role in marketing to start her own small business in Sydney.

The story is one of inspiration and dedication with some massive ups and downs. Running a small business is NOT an easy or smooth path, it does require time and dedication but most of all you need passion!

Brand New Day is a warts and all tale of small business success, a great read for anyone looking at starting a business or currently in a business and needing inspiration.

While running her business Lara won:
2008 Telstra NSW Micro Business Award
2005 & 2008 Finalist in the Telstra Young Businesswoman awards

Product details

  • Format: Kindle Edition
  • File Size: 594 KB
  • Print Length: 315 pages
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #592,153 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  2 reviews
5.0 out of 5 stars Bridget Jones Meets Richard Branson 17 Nov 2008
By Kirsty Dunphey - Published on
"Read Brand New Day and you'll get an insight into how one of Australia's newest iconic brands - Mocks - was formed. With it's easy to read format - it's like Bridget Jones meets Richard Branson. Lara shows the rose bush of starting a small business for what it is - gorgeous flowers with some prickly thorns along the way! A must read for any aspiring brand mogul or entrepreneur!"

Kirsty Dunphey, Author - Retired at 27, If I can do it anyone can Youngest Australia Telstra Young Business Woman of the Year, [...]
4.0 out of 5 stars Interesting read about a normal, Aussie business 16 Jan 2012
By Jade Craven - Published on
I loved this book. Really loved it.

I read so many books about new businesses that gloss over the hard and real stuff. They talk about the good things their business has done and leave you feeling like a bit of a failure.

This book helped me get into the mindset of a new business owner. I didn't learn anything immediately actionable, but I felt more confident as a small business owner and writer. I found the story really compelling, especially as I've watched her develop her brand on social media.

I think this will resonate with female business owners, but would be just as valuable for male readers.
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