Product Description
‘You know I’ve always believed we live in two places. In the moment and in the memory. But we are only truly free in one place, and that is the mind. The goal of ULTIMATE® is to take that freedom from you, but they can only succeed if you let them. Remember, reality is what you choose to believe and life is how you create it.’
A 1984 for the 21st century, the novel explores a possible world (remarkably like our own) which has been taken over by the corporate totalitarianism of the ULTIMATE® company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered®, trademarked™ and copyrighted© their very existence. The one hope is that if ‘reality is what you choose to believe’, the ULTIMATE® view of the world may be subverted and escape may be possible.
What readers have said about Brand Loyalty:
‘A thought provoking, page turner of a read with a set of finely drawn, believable characters who draw the reader into their world.’
It will make you think twice about handing over your store loyalty card. ‘
'A real page turner, based on an extremely ingenious and unnerving idea’
‘The ideas stay with me troublingly.. great ending, nice ambiguity... Give this book a go!’
‘This story is a chilling glimpse into a possible future.'
‘Guaranteed to shock and extremely thought provoking, Brand is a powerfully cautionary tale of how our ignorance and complacency could lead to the eventual surrender of our very personality’
'I found this to be a hugely original and deeply satirical piece that worked exceptionally well. The idea behind the story is clever and delivered economically'
Also reviewed on the indieebook review site http://indieebookreview.wordpress.com/2012/02/25/brand-loyalty-by-cally-phillips/
A 1984 for the 21st century, the novel explores a possible world (remarkably like our own) which has been taken over by the corporate totalitarianism of the ULTIMATE® company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered®, trademarked™ and copyrighted© their very existence. The one hope is that if ‘reality is what you choose to believe’, the ULTIMATE® view of the world may be subverted and escape may be possible.
What readers have said about Brand Loyalty:
‘A thought provoking, page turner of a read with a set of finely drawn, believable characters who draw the reader into their world.’
It will make you think twice about handing over your store loyalty card. ‘
'A real page turner, based on an extremely ingenious and unnerving idea’
‘The ideas stay with me troublingly.. great ending, nice ambiguity... Give this book a go!’
‘This story is a chilling glimpse into a possible future.'
‘Guaranteed to shock and extremely thought provoking, Brand is a powerfully cautionary tale of how our ignorance and complacency could lead to the eventual surrender of our very personality’
'I found this to be a hugely original and deeply satirical piece that worked exceptionally well. The idea behind the story is clever and delivered economically'
Also reviewed on the indieebook review site http://indieebookreview.wordpress.com/2012/02/25/brand-loyalty-by-cally-phillips/
