A 1984 for the 21st century, the novel explores a possible world (remarkably like our own) which has been taken over by the corporate totalitarianism of the ULTIMATE® company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered®, trademarked™ and copyrighted© their very existence. The one hope is that if ‘reality is what you choose to believe’, the ULTIMATE® view of the world may be subverted and escape may be possible.
What readers have said about Brand Loyalty:
‘A thought provoking, page turner of a read with a set of finely drawn, believable characters who draw the reader into their world.’
It will make you think twice about handing over your store loyalty card. ‘
'A real page turner, based on an extremely ingenious and unnerving idea’
‘The ideas stay with me troublingly.. great ending, nice ambiguity... Give this book a go!’
‘This story is a chilling glimpse into a possible future.'
‘Guaranteed to shock and extremely thought provoking, Brand is a powerfully cautionary tale of how our ignorance and complacency could lead to the eventual surrender of our very personality’
'I found this to be a hugely original and deeply satirical piece that worked exceptionally well. The idea behind the story is clever and delivered economically'
Also reviewed on the indieebook review site http://indieebookreview.wordpress.com/2012/02/25/brand-loyalty-by-cally-phillips/