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Brand Loyalty

Brand Loyalty [Kindle Edition]

Cally Phillips
4.8 out of 5 stars  See all reviews (10 customer reviews)

Kindle Price: £2.95 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

‘You know I’ve always believed we live in two places. In the moment and in the memory. But we are only truly free in one place, and that is the mind. The goal of ULTIMATE® is to take that freedom from you, but they can only succeed if you let them. Remember, reality is what you choose to believe and life is how you create it.’

A 1984 for the 21st century, the novel explores a possible world (remarkably like our own) which has been taken over by the corporate totalitarianism of the ULTIMATE® company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered®, trademarked™ and copyrighted© their very existence. The one hope is that if ‘reality is what you choose to believe’, the ULTIMATE® view of the world may be subverted and escape may be possible.

What readers have said about Brand Loyalty:

‘A thought provoking, page turner of a read with a set of finely drawn, believable characters who draw the reader into their world.’

It will make you think twice about handing over your store loyalty card. ‘

'A real page turner, based on an extremely ingenious and unnerving idea’

‘The ideas stay with me troublingly.. great ending, nice ambiguity... Give this book a go!’

‘This story is a chilling glimpse into a possible future.'

‘Guaranteed to shock and extremely thought provoking, Brand is a powerfully cautionary tale of how our ignorance and complacency could lead to the eventual surrender of our very personality’

'I found this to be a hugely original and deeply satirical piece that worked exceptionally well. The idea behind the story is clever and delivered economically'

Also reviewed on the indieebook review site

Product details

  • Format: Kindle Edition
  • File Size: 452 KB
  • Print Length: 336 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: HoAmPresst Publishing; 1 edition (19 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007W0WATK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #468,259 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Cally Phillips (1963-) has had a writing career spanning 20 years. Stage plays and screenworks formed the bulk of her professional career, and she has been broadcast on BBC and ITV as well as on radio. She was dramatist in residence in Dumfries and Galloway 2002-2004 as well as holding other residencies and facilitation posts. She was founding director of Bamboo Grove Theatre Company from 2002 -2006.

She is in the process of publishing her back catalogue of stage plays for ebook format through HoAmPresst Publishing. She also publishes 'advocacy' work through the Guerrilla Midgie Press imprint including A WEEK WITH NO LABELS(2012)

She has also written short stories in Scots including the collections IT WISNAE ME and VOICES IN MA HEID.

Latterly novels have taken precedence in her writing portfolio. Her first novel THE THREADS OF TIME (2003) was followed by ANOTHER WORLD IS POSSIBLE (2007) and BRAND LOYALTY (2010) continues her unique and individualistic contribution to the literary genre. She is currently working on several adaptations from her stage works and a new 'trilogy in four parts'.

It has been said that Cally 'thinks her way through life' and certainly her writing reflects this characteristic. It is idioscyncratic, challenging, open and revealing, exploring difficult concepts such as identity and the nature of reality, employing a range of literary styles but engaging the reader through compellingly believable characters and stories that keep you thinking long after the final page.

Cally Phillips is currently the editor of Indie eBook Review, a site which peer reviews the work of 'indie' writers and she is director of the Edinburgh eBook Festival which is held in August each year.

For more information about Cally Phillips and her writing go to
For the Indie ebook Review go to
For the Edinburgh eBook Festival go to

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Customer Reviews

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4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Move over George Orwell 24 Dec 2010
Brand Loyalty is set in the future, a future which is horribly near. It is a thought provoking, page turner which explores life in a consumerist dystopia run by ULTIMATE. Despite living in such a virtual environment the characters of the young people Omo, Flora and Nike are engaging and authentic and make us want to believe there is a way to circumvent ULTIMATE and live a 'real' life again. It is not a comfortable read and this book raises questions - about memory, about reality, truth and whether we can prevent the creation of this monstrous world. What is so scary about Brand Loyalty is its plausibility. When you look around, you see the world of ULTIMATE is already almost upon us.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Scarily Likely 11 Feb 2012
Format:Kindle Edition|Verified Purchase
Brand Loyalty is a 1984-inspired vision for the consumer society. The problem is that it is set less than twenty years away,in 2030, and most of the events that lead onwards to its virtual dystopia have happened or are happening now. I want to say 'Be afraid, be very afraid' but Cally Phillips writes with humour as well as insight and the joy of her work is the conviction that there will always be an Awkward Squad, always someone who wants to eat the real cake, made with real eggs, laid by actual chickens. If you want to think and be stimulated, but also to trust and be encouraged in the power of curiosity, you should read this novel. Full review on indie ebooks review site
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4 of 4 people found the following review helpful
4.0 out of 5 stars CLEVER AND THOUGHT-PROVOKING 22 April 2011
By J. Colin Moss VINE VOICE
Format:Paperback|Verified Purchase
The premise of the book is clever and very, very contemporary. It is set in the world the week after next, when the world and its population are controlled by the system.

It concentrates on one family, and their accidental effects on others inside the system, and how the world we recognise collides with the world being created.

Trying not to write a spoiler, it is a gentle rebuke to all of us who enjoy social networks rather than society and socialising, online shopping to the High Street, and who retreat to the immediate buzz of technology instead of the more human excitements of engagement and involvement!
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3 of 3 people found the following review helpful
Format:Kindle Edition
This chilling look at our very near future put me in mind of the works of Kurt Vonnegut Jnr. The author here does a remarkable job of highlighting our stupidity and easy acceptance of a corporate future, and provides a stark view of how easily our lives can change in a very changing world. After reading this, few would want to share their personal information on-line knowing how it can all be captured, repackaged and sold back to us. In Phillip's vision of Britain in 2030, we see how Big Business has long since destroyed our capacity to think and reason for ourselves and how, in a world post-economic collapse, life might seem preferable lived out in a virtual world, a corporate-imposed cocoon where we are all good consumers. The author has created a horrifying future that is just simply all too real. I may have finished reading this book but I don't think I will ever stop thinking about it. Once you start seeing things in the author's ULTIMATE ® world, the parallels with our own are rather too close for comfort.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A cold dark night... 9 May 2012
Format:Kindle Edition|Verified Purchase
This book is chilling - the sort of book that makes a long, cold, dark night seem worse by all those adjectives. It's good to know that someone can still take hold of the basic Orwellian nightmare and make something new and meaningful out of it. Fantastic.
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