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Brand it Like Beckham: The story of how Brand Beckham was built Paperback – 15 May 2010


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Product details

  • Paperback: 204 pages
  • Publisher: Marshall Cavendish; Revised edition (15 May 2010)
  • Language: English
  • ISBN-10: 9814276936
  • ISBN-13: 978-9814276931
  • Product Dimensions: 1.9 x 12.7 x 19 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 607,652 in Books (See Top 100 in Books)

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Review

Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan --The Times Newspaper

From the Publisher

For many people the notion of David Beckham as a brand will be a strange one. It will perhaps seem strangest to many of those people who admire Beckham most – people who pay large sums of money to watch him play on a football field. David Beckham is a footballer, and that remains the most important aspect of him. If he were not a footballer of great talent, this book would never have been written.

But there is already much more to Beckham than "footballer." His face on a cover can sell copies of a style magazine; his endorsement will sell anything from football boots to hair products; his presence in a place will arouse enormous interest among people of any age, race or gender. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the world’s most valuable individuals.

Brand it like Beckham analyses David Beckham as a brand. No one has looked in detail at Beckham the brand before. [This book] provides insights for fans of David Beckham, but also for anyone interested in the way that brands really work.

From the Preface by John Simmons --This text refers to an out of print or unavailable edition of this title.


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Most Helpful Customer Reviews

By Sam on 4 July 2013
Format: Paperback Verified Purchase
If you are interested in beckham it's well worth the read. Quite interesting facts and general info making a good easy read.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
Fasinating 17 Jan 2013
By Britlady - Published on Amazon.com
Format: Paperback Verified Purchase
I learn't so much about branding and in a way that is different from the norm. Usually we consider brands as being Coke, Pepsi etc not a person and so seeing how David has succeed to continue when times have not been good to his brand is very enlightening.

A good read for anything in sales and marketing.
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