There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. David Beckham has become one of the most pwerful brands in the modern world, with earning power to prove it. This book shows David Beckham in a new light: as a man who has harnessed his skills and his fame to market himself in the same professional and disciplined way that a successful company markets its brands.By looking at the key choices Beckham made on and off the pitch, brand expert Andy Milligan helps us understand how he has achieved his phenomenal commercial success, even to this day as Beckham prepares for the 2010 World Cup finals in South Africa.
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Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan --The Times Newspaper
From the Publisher
For many people the notion of David Beckham as a brand will be a strange one. It will perhaps seem strangest to many of those people who admire Beckham most – people who pay large sums of money to watch him play on a football field. David Beckham is a footballer, and that remains the most important aspect of him. If he were not a footballer of great talent, this book would never have been written.
But there is already much more to Beckham than "footballer." His face on a cover can sell copies of a style magazine; his endorsement will sell anything from football boots to hair products; his presence in a place will arouse enormous interest among people of any age, race or gender. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the world’s most valuable individuals.
Brand it like Beckham analyses David Beckham as a brand. No one has looked in detail at Beckham the brand before. [This book] provides insights for fans of David Beckham, but also for anyone interested in the way that brands really work.
From the Preface by John Simmons --This text refers to an out of print or unavailable edition of this title.
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Fasinating
17 Jan 2013
By Britlady
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I learn't so much about branding and in a way that is different from the norm. Usually we consider brands as being Coke, Pepsi etc not a person and so seeing how David has succeed to continue when times have not been good to his brand is very enlightening.
A good read for anything in sales and marketing.
A good read for anything in sales and marketing.
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