FREE Delivery in the UK on orders with at least £10 of books.
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Brand it Like Beckham: Th... has been added to your Basket
Trade in your item
Get a £0.34
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brand it Like Beckham: The story of how Brand Beckham was built Paperback – 15 May 2010

1 customer review

See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
"Please retry"
£3.99 £6.33
£9.99 FREE Delivery in the UK on orders with at least £10 of books. Only 4 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

Brand it Like Beckham: The story of how Brand Beckham was built + Celebrity Sells (Business)
Price For Both: £29.29

Buy the selected items together

Trade In this Item for up to £0.34
Trade in Brand it Like Beckham: The story of how Brand Beckham was built for an Amazon Gift Card of up to £0.34, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 204 pages
  • Publisher: Marshall Cavendish; Revised edition (15 May 2010)
  • Language: English
  • ISBN-10: 9814276936
  • ISBN-13: 978-9814276931
  • Product Dimensions: 1.9 x 12.7 x 19 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 419,041 in Books (See Top 100 in Books)

More About the Author

Founding partner of The Caffeine Partnership, Andy is a leading international brand and business consultant and is acknowledged as an expert on all areas of brand development. He advises CEOs and senior management teams, on strategies for developing and exploiting brands and growing their business.

Andy's experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmes in Japan, South Korea, Singapore, the USA and throughout Europe. Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.

Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN. He has published six best selling books: See, Feel, Think Do which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand; Uncommon Practice which examines the link between great brands and their corporate cultures; Don't Mess With the Logo which is a straight-talking guide to brand building and BOLD, voted 'Management e-book of the Year', which reveals the practices that make great brands stand out, and turn customers into fans.

Andy's latest book, On Purpose, written with his regular co-author, Shaun Smith, is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.

Product Description


Brand it Like Beckham is an analysis of what makes Beckham so saleable to both men and women, from the United States to Japan --The Times Newspaper

From the Publisher

For many people the notion of David Beckham as a brand will be a strange one. It will perhaps seem strangest to many of those people who admire Beckham most – people who pay large sums of money to watch him play on a football field. David Beckham is a footballer, and that remains the most important aspect of him. If he were not a footballer of great talent, this book would never have been written.

But there is already much more to Beckham than "footballer." His face on a cover can sell copies of a style magazine; his endorsement will sell anything from football boots to hair products; his presence in a place will arouse enormous interest among people of any age, race or gender. He is a commercial property, and his image is carefully managed by a team of people who are committed to making him one of the world’s most valuable individuals.

Brand it like Beckham analyses David Beckham as a brand. No one has looked in detail at Beckham the brand before. [This book] provides insights for fans of David Beckham, but also for anyone interested in the way that brands really work.

From the Preface by John Simmons --This text refers to an out of print or unavailable edition of this title.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

By Sam on 4 July 2013
Format: Paperback Verified Purchase
If you are interested in beckham it's well worth the read. Quite interesting facts and general info making a good easy read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
Fasinating 17 Jan. 2013
By Britlady - Published on Amazon.com
Format: Paperback Verified Purchase
I learn't so much about branding and in a way that is different from the norm. Usually we consider brands as being Coke, Pepsi etc not a person and so seeing how David has succeed to continue when times have not been good to his brand is very enlightening.

A good read for anything in sales and marketing.
Was this review helpful? Let us know