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Brand Leadership: Building Assets in an Information Economy
David A. Aaker (Author), Erich Joachimsthaler (Author) Average Customer Review:   (3)
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Amazon.co.uk Review
Build it ... and they'll come. Nope, not necessarily, not anymore. It's a crowded, crazy market out there, and no matter how fabulous your product or service, there's bound to be someone else delivering something pretty close. The solution? Take your product or service and...brand it! Though the... Read More |
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