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Brand Indentity Essentials: 100 Principles for Designing Logos and Buidling Brands: 100 Principles for Designing Logos and Brands [Hardcover]

Kevin Budelmann (Author), Yang Kim (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: £24.99
Price: £19.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

Publication Date: 1 Sep 2010 | ISBN-10: 159253578X | ISBN-13: 978-1592535781 | Edition: 1

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Frequently Bought Together

Brand Indentity Essentials: 100 Principles for Designing Logos and Buidling Brands: 100 Principles for Designing Logos and Brands + Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) + Symbol
Price For All Three: £52.58

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Product details

  • Hardcover: 208 pages
  • Publisher: Rockport; 1 edition (1 Sep 2010)
  • Language: English
  • ISBN-10: 159253578X
  • ISBN-13: 978-1592535781
  • Product Dimensions: 21.6 x 1.9 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 304,216 in Books (See Top 100 in Books)

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More About the Authors

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Yang Kim
Kevin Budelmann

Product Description

About the Author

Kevin Budelmann and Yang Kim founded People Design 12 years ago. People Design is an experienced design firm that has built a reputation for design excellence among long standing clients and within the design community.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5.0 out of 5 stars Practical identity guide 18 Jun 2013
By Mikkel Svold
Format:Paperback|Amazon Verified Purchase
full of inspiring examples, that illustrates the importance of a consistent yet dynamic approach to branding identity/design. Great for inspiration!
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Amazon.com: 4.4 out of 5 stars  9 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Great book for novice designers 26 Mar 2011
By William - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.
1 of 1 people found the following review helpful
5.0 out of 5 stars forget the brand developing issues, this can clarify that. 8 Jun 2013
By Leon Irigoyen - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
I know there is a newer version of this book (that I haven't seen yet) but I love the way the authors explains in a concrete and professional way all the subjects they consider important to include. I use this book for a logo design class and It really helps envision a greater impact in the brand developing issues.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great Nuts & Bolts Book 12 Jan 2012
By Chris - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
For the aspiring designer, this book provides a great foundation on brand identity and basic branding. It covers a variety of areas, including imagery, typography, color and symbols. Using this book as a starting point, designers can learn how to successfully use these principles (or even bend them) in order to create compelling brands that stand the test of time. I definitely recommend this book.
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