24 used & new from £1.91
See All Buying Options
Have one to sell? Sell yours here
 
 
Brand Hijack: Marketing without Marketing
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Brand Hijack: Marketing without Marketing (Hardcover)

by Alex Wipperfurth (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)

Available from these sellers.


7 new from £3.66 17 used from £1.91
Other Editions: RRP: Our Price: Other Offers:
Hardcover 2 used & new from £85.49
Paperback (New edition) 8 used & new from £7.78

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Marketing Specialist opens new browser window
www.admakers.co.za  -  Marketing and Advertising luxury property to HNW world clientele
   Free Marketing Ideas opens new browser window
www.MarketingIdeas.org.uk/Marketing  -  Proven Marketing Ideas from Top UK Small Business Marketing Experts
   Marketing for Newbies opens new browser window
www.thehelpfulfrog.com/BBlocks.html  -  Clear concise instructions for those new to Internet Marketing
  
 

Customers Who Bought This Item Also Bought

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

by Justin Kirby
4.8 out of 5 stars (6)  £20.48
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)

by David Meerman Scott
3.9 out of 5 stars (19)  £7.26
Wally Olins. On B®and.

Wally Olins. On B®and.

by Wally Olins
4.3 out of 5 stars (3)  £7.23
Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
3.9 out of 5 stars (17)  £5.38
Authenticity: Brands, Fakes, Spin and the Lust for Real Life

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

by David Boyle
3.8 out of 5 stars (4)  £5.46
› Explore similar items

Product details

  • Hardcover: 288 pages
  • Publisher: Portfolio (1 Mar 2005)
  • Language English
  • ISBN-10: 1591840783
  • ISBN-13: 978-1591840787
  • Product Dimensions: 23 x 16 x 2.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 188,637 in Books (See Bestsellers in Books)

    Popular in this category:

    #87 in  Books > Business, Finance & Law > Sales & Marketing > Research

    •  Would you like to update product info or give feedback on images?

Product Description

Book Description

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses industry crises such as media saturation, consumer evolution and the erosion of image marketing. However, following the book's advice will require some untraditional - even counterintuitive - steps. This type of marketing is not for everyone, you must be confident enough to stop clamouring for control and learn to be spontaneous. Brand hijacking relies on a radical concept - letting go.

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(1)
(1)
Agree with these tags?

Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

3 Reviews
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (3 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
7 of 7 people found the following review helpful:
5.0 out of 5 stars Best marketing book I've read for a long time., 23 Mar 2005
By A Customer
If you generally find the books you're "supposed" to read too dry to actually get through, this is the marketing book for you. Moreover, if you're looking for a new way to look at marketing, one which makes perfect sense yet differs from the same old, same old, then this book is also for you. The content is extremely interesting, from the ideas presented to the client case studies that substantiate those ideas. More importantly, I GOT it. I understood the principles, and I could easily see how to apply them. Rather than talk over your head to prove how smart he is, the author tells it like it is. What's great too is for all those high flying marketing folk that just don't know that by trying so hard to capture the cool, they're chasing it away, this book is honest and ethical in explaining that it just isn't going to work. For me, even more interesting is to see that my Dad also got it and is really excited about the book to the point that he is evaluating how he can apply it to his business.

No matter who you are, this book should make you think about branding and marketing in a different way, a positive way.

Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
5 of 5 people found the following review helpful:
5.0 out of 5 stars Packed with Knowledge!, 27 Sep 2005
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This thoughtful book fills a gap in marketing literature by explaining why some unknown products and people suddenly become huge financial and popular successes. While many people assume marketers create such stars with careful planning and huge advertising campaigns, in fact many of these brands were ignored before they emerged into the mainstream. Fringe groups popularized them, created their images and made them generally successful, often with no professional involvement at all. Author Alex Wipperfürth has done a masterful job of identifying, researching and revealing this phenomenon. In a world of repetitive marketing books, this one stands out as refreshing and insightful, complete with numerous case studies and extensive endnotes. We believe it would be a welcome addition to any marketing department's library. It can reinvigorate your creative marketing as it explains the unexpected.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No


 
2.0 out of 5 stars Confusing, unstructured book, 2 April 2009
By Alain Baute (Belgium) - See all my reviews
(REAL NAME)   
This book was a real struggle to get through. The author writes in a very confusing way, with no clear story lines. You constantly have a feeling that he contradicts himself. There is without a doubt a lot of good research done. Unfortunately a lot of the outcomes are lost due to a lack of structure. Maybe if you analyse the book while you read it, taking notes and study the content, you might get more out of it. Might.
Help other customers find the most helpful reviews  
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject

















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback


Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.