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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig (Author) Average Customer Review:   (11)
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"Anyone with a professional interest or involvement in brand management should read this book." Anthony Di Benedetto, Professor of Marketing, Temple University, Journal of Consumer Marketing 'You learn more from failure than you can from success. Matt Haig's new book is a goldmine of... Read More |
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