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Brand Engagement
Brand Engagement
Ian P Buckingham
Average Customer Review: 5.0 out of 5 stars  See all reviews (3)
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'Brands need to be backed by accountable reachable people inside businesses (not websites, and interminable electronic answering systems). The way to customer loyalty is not necessarily the brand, but the business behind the brand. How that business acts and reacts, how it deals with relationships,... Read More

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