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Brand Champions: How Superheroes bring Brands to Life Hardcover – 26 Jan 2011

5 out of 5 stars 4 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: Palgrave Macmillan (26 Jan. 2011)
  • Language: English
  • ISBN-10: 0230220320
  • ISBN-13: 978-0230220324
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 1,101,343 in Books (See Top 100 in Books)
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Review

'I found this book excellent (and I've read quite a few books on the same subject). Ian Buckingham manages to clearly explain the importance of brand engagement & employee engagement... Engaging employees to love your brand, talk about your brand and stay with your brand, is as critically important now as it ever was - particularly during these economically dynamic times...Brand Champion is well worth the read' Stephanie Lunn, international HR executive

'What makes Brand Champions a recommended read is the richness of material on 'how' to build brand enthusiasm. Original cases (from Barbour to British Gas) make a refreshing change from the usual 'cool brand' suspects. There's a treasure trove of tools for you to raid – from 'brand superheroes' to 'brand eisteddfods' – anything that links individual contribution to bigger brand purpose is to be warmly welcomed.' B2B Marketing Website

'Buckingham is one of the few business writers to span the territories of HR as well as the more external facing disciplines like Advertising and Marketing, consistently arguing the case for a joined-up approach to brand management. His style is always provocative but enjoyable and ultimately thought provoking in a Handy-esque way. His examples are often drawn from the UK, which makes a welcome change from many US-centric commentators, and the conclusions he points the reader towards and approaches he suggests are certainly applicable internationally. We've made very effective use of his thinking and methods throughout our network of global offices.' – J. Sanderson, Senior Brand Manager, International HealthCare Company

'With Brand Champions, as with Brand Engagement and his work in general, Ian once again shows that branding is not about large budgets but small consistent actions, branding is not about logos but about people, that branding does not belong to marketing, it belongs to each of us in our everyday actions. Brand champions are right before our eyes if only we look.' – Anna Farmery, Managing Director, The Engaging Brand, www.facebook.com/l/944e3Gvin8p_lDCnWJbe4Z1B2Qg;www.theengagingbrand.com

'Insightful . . . finally a book that exposes the real brand champions within our organizations and deftly guides managers on how to nurture and challenge those employees. With case studies to illustrate, Buckingham uncovers what is needed to create a committed culture of empowered and engaged employees ready to achieve a higher level of performance. As with his last book, this is a must read for any manager.' – Maryanna Kontaratos, international HR, employee engagement and brand specialist

Book Description


A direct and practical look at how to achieve true brand engagement in industry today with contributions from top professionals in the fields of branding and marketing

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Top Customer Reviews

Format: Hardcover
Marketing certainly doesn't exist in a vacuum and as technology and are lives become more complex - neither do we. Brand Champions by Ian Buckingham clearly gets to the heart of the story of the power of people and brands with engaging case examples (practical and thought provoking) and employee / company insights. If you are in marketing, branding, HR or in fact just interested in getting up to speed in how things have moved on significantly with internal communications and employee branding - this book is for you. Ian Buckingham also has a regular blog which gives you more beyond the pages too [...]
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Format: Hardcover
A case-study based tour of the common ground between HR, Comms and Mktg.
Some impressive but practical stories about brand champions in action.
A must read for anyone struggling with the great employee engagement and brand development dilemma (and who isn't right now)?
Pick up the prequel...Brand Engagement
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Format: Hardcover Verified Purchase
A really inspirational read which I have found hugely helpful in coaching leaders to bring brands alive in their organisations.
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Format: Kindle Edition
Just as good as the prequel Brand Engagement but with more focus on how to engage and mobilise individual brand champions.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x909b03d8) out of 5 stars 1 review
1 of 1 people found the following review helpful
HASH(0x909b2594) out of 5 stars CEOs must read it! 15 July 2011
By I. geva - Published on Amazon.com
Format: Hardcover Verified Purchase
This book has a lot of common sense in it, and is well organized.
I wish my clients would read this instead of sticking to some of the old stuff they learned in B school.
Branding is all based on humanity and consumer behavior,you'll find a lot of it here.
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