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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
 
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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand [Illustrated] (Paperback)

by Peter Montoya (Author), Tim Vandehey (Author)
4.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 278 pages
  • Publisher: Peter Montoya; illustrated edition edition (Dec 2002)
  • Language English
  • ISBN-10: 0967450659
  • ISBN-13: 978-0967450650
  • Product Dimensions: 22.8 x 15 x 3 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 764,701 in Books (See Bestsellers in Books)

Product Description

Robert G. Allen and Mark Victor Hansen, co-authors, The One Minute Millionaire
"Peter Montoya’s Personal Branding ideas are going to change how business owners and professionals promote themselves."

Wally Amos, author of The Cookie Never Crumbles, Uncle Wallys Muffins, and Aunt Dellas Cookies
"Nothing cuts through the noise and clutter of today’s advertising like Personal Branding. It’s the supreme way to get noticed."

See all Product Description

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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
11% buy the item featured on this page:
The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand 4.0 out of 5 stars (2)

 

Customer Reviews

2 Reviews
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Average Customer Review
4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
4.0 out of 5 stars A Good Read!, 8 Mar 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This guide book on achieving personal branding, or what used to be called name recognition, may be focused toward financial advisors and other types of consultants, but it contains useful guidance for any professional who needs to be remembered by potential clients and customers. Author Peter Montoya, who wrote this with Tim Vandehey, believes that everyone has a personal brand, that some people manage their brands and that to manage your brand effectively you have to be serious, deliberate and methodical. The book provides a step-by-step program supported with sound analysis and clear common sense to help anyone succeed in building a strong personal brand for career growth. We find that there is something in this metaphorical image-building manual for everyone. Even those who may find it a bit off-putting to objectify themselves like soap or some other commodity could benefit from these solid tips on individual image building. After all, people who affect your career are going to form opinions of you anyway - you might as well control those opinions as much as you can.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars A Good Read!, 23 April 2004
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This guide book on achieving personal branding, or what used to be calledname recognition, may be focused toward financial advisors and other typesof consultants, but it contains useful guidance for any professional whoneeds to be remembered by potential clients and customers. Author PeterMontoya, who wrote this with Tim Vandehey, believes that everyone has apersonal brand, that some people manage their brands and that to manageyour brand effectively you have to be serious, deliberate and methodical.The book provides a step-by-step program supported with sound analysis andclear common sense to help anyone succeed in building a strong personalbrand for career growth. We find that there is something in thismetaphorical image-building manual for everyone. Even those who may findit a bit off-putting to objectify themselves like soap or some othercommodity could benefit from these solid tips on individual imagebuilding. After all, people who affect your career are going to formopinions of you anyway — you might as well control those opinions as muchas you can.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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