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Brand Anarchy: Managing Corporate Reputation
Brand Anarchy: Managing Corporate Reputation
Stephen Waddington , Steve Earl
Average Customer Review: 4.8 out of 5 stars  See all reviews (20)
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The authors are two experienced journalists turned PR practitioners who have worked on reputation management with major organisations such as IBM and Tesco and they have interesting observatiosn to make about the challenges facing traditional media from the rapid growth of digital. There is good... Read More

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