Brand Anarchy: Managing corporate reputation
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Product Description
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context it is reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Seth Godin, David Cushman and Philip Sheldrake to explore how reputations can be better managed and the new challenges that the future of media may bring. They investigate the response from organisations that have faced recent attacks on their reputation such as BP, Research in Motion and Toyota, to discover what it teaches us about the future of reputation. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
About the Author
Steve Earl (@mynameisearl) is a trained news journalist who went into public relations in the infancy of the Internet boom at the end of the 1990s. He has handled national and international campaigns for some of the world's largest brands. He co-founded Rainier PR, which is now Speed's technology team, in 1998, having worked for Brodeur and Weber Shandwick. Steve holds a Diploma in Newspaper Journalism from Cardiff School of Journalism, and specialised in newspaper reporting, government and media law. Stephen Waddington (@wadds) is a former journalist who moved into public relations in the early 1990s to work with British technology start-ups. He has consulted some of the world's largest technology brands and is a regular commentator on and public speaker on public relations, in particular on digital communication techniques. He sits on the PRCA Council, the CIPR Council and is a member of the CIPR s social media panel. Stephen co-founded Rainier PR, which is now Speed's technology team, in 1998, having worked for Brodeur and Weber Shandwick. Stephen holds a BEng (Hons) in Electronics from the University of Salford.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
The authors have distilled the wisdom of modern day PR practitioners into an accessible paperback. Attempts are made at populism with interviews from high profile pundits like Alistair Campbell. This veneer of populism hides the real value of the book. Brand Anarchy isn't a populist book like No Logo. Instead the value of it is for the likes of inexperienced account managers at PR agency who need to have informed opinion once they start to think about providing strategic counsel to their clients.
The book bridges traditional corporate communications with the online world and discusses some recent crises that had a substantial online component. If you work in PR make Brand Anarchy part of your holiday reading.
The book bridges traditional corporate communications with the online world and discusses some recent crises that had a substantial online component. If you work in PR make Brand Anarchy part of your holiday reading.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
As a Master of Arts student currently studying Public Relations, I can highly recommend Brand Anarchy as a must-read to any aspiring PR pro about to enter the working world of work.
Unlike many other text books I have had the laborious task of reading (you know the type - full of airy-fairy words that no-one ever really uses and after the first paragraph you want to cry with boredom), this book is common sense, straight talking and actually, an absolute pleasure to read.
The book paints a very clear picture about the PR landscape today, with real world examples of good (and bad) practice. The authors share invaluable insight in to the use of social media as part of an integrated campaign; a skill many employers are looking for. Trust me, as a soon-to-be-graduate and current job seeker I've seen enough job adverts to know.
To wrap up, if PR students want an on-point, accurate portrait of the industry they are about to enter in to, peppered with pearls of wisdom in surviving PR in the 21st Century, Brand Anarchy should be the latest edition to your bookshelf.
Unlike many other text books I have had the laborious task of reading (you know the type - full of airy-fairy words that no-one ever really uses and after the first paragraph you want to cry with boredom), this book is common sense, straight talking and actually, an absolute pleasure to read.
The book paints a very clear picture about the PR landscape today, with real world examples of good (and bad) practice. The authors share invaluable insight in to the use of social media as part of an integrated campaign; a skill many employers are looking for. Trust me, as a soon-to-be-graduate and current job seeker I've seen enough job adverts to know.
To wrap up, if PR students want an on-point, accurate portrait of the industry they are about to enter in to, peppered with pearls of wisdom in surviving PR in the 21st Century, Brand Anarchy should be the latest edition to your bookshelf.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Brand Anarchy is a rare thing in the world of social media books - it's accessible without being flimsy, and informative without being dull.
The book is a commonsense exploration of the changes in the media landscape over recent years, and what this means for those charged with building - and protecting - brand reputations. Full of real world examples of good and bad practice, the book is ideal for any student or practitioner of PR, marketing or social media. There are great insights into how blogs, Twitter, Facebook and Google have changed the way customers are listening and talking to brands, and some timely advice on handling things if a brand gets caught in a Twitter storm.
The book is a commonsense exploration of the changes in the media landscape over recent years, and what this means for those charged with building - and protecting - brand reputations. Full of real world examples of good and bad practice, the book is ideal for any student or practitioner of PR, marketing or social media. There are great insights into how blogs, Twitter, Facebook and Google have changed the way customers are listening and talking to brands, and some timely advice on handling things if a brand gets caught in a Twitter storm.
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