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Brainwashed: Challenging the Myth of Black Inferiority [Kindle Edition]

Tom Burrell
4.6 out of 5 stars  See all reviews (28 customer reviews)

Print List Price: £10.53
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Book Description

“Black people are not dark-skinned white people,” says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of “no way!” At this point in history, the idea of black inferiority should have had a “Going-Out-of-Business Sale.” After all, Barack Obama has reached the Promised Land.

Yet, as Brainwashed: Erasing the Myth of Black Inferiority testifies, too much of black America is still wandering in the wilderness. In this powerful examination of “the greatest propaganda campaign of all time”—the masterful marketing of black inferiority—Burrell poses 10 provocative questions that will make black people look in the mirror and ask why, nearly 150 years after the Emancipation Proclamation, so many blacks still think like slaves.

Brainwashed is not a reprimand; it is a call to deprogram ourselves of self-defeating attitudes and actions. Racism is not the issue; how we respond to racism is the issue. We must undo negative brainwashing and claim a new state of race-based self-esteem and self-actualization. Provocative and powerful, Brainwashed dares to expose the wounds so that we, at last, can heal.

Product details

  • Format: Kindle Edition
  • File Size: 507 KB
  • Print Length: 314 pages
  • Page Numbers Source ISBN: 1401925928
  • Publisher: Hay House; 1 edition (1 Feb. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00DJ736R0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Bestsellers Rank: #165,257 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
26 of 26 people found the following review helpful
5.0 out of 5 stars Thought provoking.... 16 Aug. 2010
By Hambers
A challenging read... It challenged my perceptions, challenged my indoctrination and provides a call to action to overcome the complex methods of mental oppression faced by Black people. As the previous reviewer stated this book does talk primarily to the African-American experience but many of the issues and topics in this book relate to the Black British experience too in my opinion.... My call to action is to read this book and unchain your brain..!!
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54 of 55 people found the following review helpful
5.0 out of 5 stars An Absolutely Brilliant Read! Highly Recommended 8 Jan. 2012
By Vee
Format:Paperback|Verified Purchase
This book is an absolute key read for anyone who questions/debates why certain issues are happening in the black community and uncovers the root causes of these issues. And from reading this book, you will find out that racism is in no way a thing of the past but has just transformed as opposed to neccessarily getting better.

However, as a black person, this book will also force you to look at your mentality and others around you and help you understand how black people themselves may be contributing to their own inferiority. Hence, this book is not a list of rants about historical racism and really gets to the root causes of black inferiority in a honest and realist way, which I feel is needed. Therefore, as a lecturer and youth work practitioner, I would definitely recommend this book to youth and community practitioners, community leaders, church leaders etc (those in positioners who influence others) as well as anybody generally interested in this topic as it is time to start being brutually honest, look in the mirror and devise real strategies/practices that will empower ourselves, as well as other members in the black community. And Burrell does this in a excellent way by looking at a number of issues including relationships/family, black sexual stereotypes, black & beautiful concepts, black-on-black homocide, health, materialism, education, comedy and religion....making you question if you have been brain-washed and in what domains.

Also, another plus about this book is that is a extremely easy read. There are no big words and exaggarated jargon. And with the use of contemporary examples throughout i.e. Current rap stars like Lil Wayne, BET etc, it is easy for the reader to understand the links between the past and today's contemporary society.
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11 of 11 people found the following review helpful
5.0 out of 5 stars M 29 Jun. 2010
An enjoybale read, that went straight to the point from the first page, and maintained momentum till the last.
It chronicles, ab initio, the demise of the Black psyche in America, from the days of slavery to modern day America. This was shockingly a straight line graph really.
l also found it intriguing that the book's commentary could easily be applied to Blacks in the UK as well, something I thought was as amazing as it was disturbing. A lot of our young brothers and sisters, and community leaders should consider reading through this book. A lot of the pages will sadly appear and reflect as mirrors.
Very good read.
Five stars.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Eye-Opening, Relevant and Insightful 23 May 2012
Format:Paperback|Verified Purchase
I brought this book a few days for my Kindle and I have nearly finished it. Although it is geared towards the African American community, the themes and premise that the author, Tom Burrell writes from can be easily translated for the African-Caribbean communities in the UK.
The author is writing from the perspective of being in advertising for many years in the States, and talks about the 'branding' and 'marketing' of products. He cleverly ties this in with enslavement and how this is still going in contemporary society.
Its a well written book.Its also easy to read and grasp the points that he makes when he links and fuses together the history of the brutality of enslavement, together with the polarisation of Black inferiority and white superiority.
I had no idea about this book before I brought it. Although I am familiar with how enslavement has still had a tremendous impact on the African American communities, it is still unnerving to read it in the context of enslavement being a commodity - which it truly was.

All in all I recommend the book and should be required reading alongside the horrors of chattel slavery, so that everybody can see and understand the true depiction of how enslavement has had devastating effects on the overall African American psyche.
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4 of 4 people found the following review helpful
5.0 out of 5 stars An eye opening read!!!! 16 Aug. 2012
Format:Paperback|Verified Purchase
I have never been compelled to write a product review in my life (as you can probably tell!) but I feel that I have just have to express my immense gratitude to author Tom Burrell for his eye opening insight into the `Black Inferiority' Campaign.

I work with and mentor young people of all ages and our discussion sessions have not been the same since. They are now analysing the entire world around them and sharing their knowledge with friends and family. It's great to see them making informed choices!

I believe this book has now started me on my journey to enlightenment!

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5 of 5 people found the following review helpful
4.0 out of 5 stars A must read 6 Aug. 2011
By Jsearch
A really informative book which also relates to afro caribbean people living in the Uk, who are the same tribe of people who left africa, the middle passage as the americans other then the slave nationality names, we are the same people hense why we suffer the same problems and persecutions etc
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14 of 15 people found the following review helpful
5.0 out of 5 stars Absolutely brilliant 26 Oct. 2010
By kev
I agree with everything written in this book,the author did his research and is spot on with every subject,it is one of the best books i have read in longtime and would definately recommend it.
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Most Recent Customer Reviews
5.0 out of 5 stars Positivity
A great read reinforces the fact that as a collective we can make positive steps to halfback communities.

Well done
Published 3 months ago by N. Grey
5.0 out of 5 stars Highly accurate and informative!
If knowledge written in books is the way to slowly help the black race walk the righteous path...this book is it. Detailed, simple, no nonsense ans straight the point. Read more
Published 4 months ago by gavin rochester
4.0 out of 5 stars Four Stars
Published 5 months ago by aldo jr manfreda
5.0 out of 5 stars fantastic
This is a fantastic, easy to read book that every person of colour must read and most importantly share with others.
Published 5 months ago by Cherry
5.0 out of 5 stars Five Stars
Published 6 months ago by Straight to the point
5.0 out of 5 stars An excellent read for all conscious- minded Black people of ALL...
An excellent read! Tells it like it really is!
Published 6 months ago by shedgirl
5.0 out of 5 stars The best education ever
Excellent book - tells it as it is! Every black person should read this book it is an education.
Published 7 months ago by D. Robinson
5.0 out of 5 stars Life changing
Honestly speaking this book has changed my life. I think this is possibly the best and culturally aware piece of writing I've ever come across. Read more
Published 8 months ago by danny1987
5.0 out of 5 stars very informative
great read
Published 8 months ago by Lea
5.0 out of 5 stars A MUST READ!
Coined the very issues facing the global black community I have been both able and unable to articulate for years. Read more
Published 9 months ago by Amazon Customer
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