Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer′s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in–person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well–known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy–to–digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non–profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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From the Inside Flap
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it′s time to stop selling to just 5 percent of your customer′s brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain′s cognitive processes. When you understand how your customers′ brains work, you can appeal to the powerful subconscious—and get better results for less money. Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer′s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in–person sales, online and print ads, and other marketing mediums. Neuromarketing can benefit your organization—whether a business or a nonprofit—in measurable ways. Get easy–to–implement, detailed tactics that are proven to boost sales, including: Ease the very real pain of high prices through bundling, using decoys, and anchoring your prices effectively Use images of money to stimulate a consumer to make a selfish purchase, like a sports car (but avoid these tactics when encouraging the purchase of a gift) Win loyalty with rewards and quality contact time with the customer Keep your brand associations consistent (and consistently good!) and become the more familiar brand Build sensory features into your products, services, and marketing to appeal directly to the emotions and stored memories of your customers And much more! Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. Your customer′s subconscious mind is a vast potential resource—this book explains how to tap it.
From the Back Cover
"You can never be too enchanting, so read this book to learn even more ways to change people′s hearts, minds, and actions. It′s always good to have some science behind your tactics." — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Roger′s writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!" — Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain "Using the most modern neuroscience research out there, Roger Dooley′s insightful new book, Brainfluence, will serve as a how–to guide for driving a successful business past its competition." — Martin Lindstrom, author of Brandwashed "For years I′ve turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one–stop unfair advantage. This book is a must–read." — Brian Clark, CEO, Copyblogger Media
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1 of 1 people found the following review helpful
By Mr. K. James
Format:Hardcover|Amazon Verified Purchase
I'll try to keep this short and as robust as possible.
If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many "wow, i didn't know that" moments. it's quite exhilarating. you really feel like you're getting some good stuff you'v never herd about before
now with that being said, i have to talk about the negative in this book. as you can tell by the title, he is explaining 100 ways you can market in the neuromarketing sense. and alot of these findings are not really fact, they are studies and observations and who's to say that these studies have any major value, the sample size of these studies may not be large enough. nevertheless it is interesting and i think it's something that we as business owners should check out. but i would say most of these little trinkets are nothing truly robust, instead they are just little ideas that may "tip the scale" in your favour. all in all i think everyone should give this a read, you may just be missing out. and if you never learnt anything about neuromarketing then you are most assuredly missing out
Feel free to email me at moneymavericks92@gmail.com
If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many "wow, i didn't know that" moments. it's quite exhilarating. you really feel like you're getting some good stuff you'v never herd about before
now with that being said, i have to talk about the negative in this book. as you can tell by the title, he is explaining 100 ways you can market in the neuromarketing sense. and alot of these findings are not really fact, they are studies and observations and who's to say that these studies have any major value, the sample size of these studies may not be large enough. nevertheless it is interesting and i think it's something that we as business owners should check out. but i would say most of these little trinkets are nothing truly robust, instead they are just little ideas that may "tip the scale" in your favour. all in all i think everyone should give this a read, you may just be missing out. and if you never learnt anything about neuromarketing then you are most assuredly missing out
Feel free to email me at moneymavericks92@gmail.com
By The Folkster
Format:Hardcover|Amazon Verified Purchase
This book is a power house of relevant information on branding and the way we use our brain to influence our very own decisions
Format:Kindle Edition|Amazon Verified Purchase
haven finished it yet but so far, compelling, relevant and practical insight to how we think and how to take positive advantage from it
By Cathy Wilde
Format:Hardcover|Amazon Verified Purchase
Book is good and full of useful tips and tricks. If you read Rogers blog you'll know most of this stuff anyway. A quick easy read.
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