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Brain Rules, Updated and Expanded Paperback – 8 May 2014

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Product details

  • Paperback: 350 pages
  • Publisher: Pear Press; Updated and Expanded edition (8 May 2014)
  • Language: English
  • ISBN-10: 098326337X
  • ISBN-13: 978-0983263371
  • Product Dimensions: 1.9 x 15.9 x 23.5 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 42,989 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Review

"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom...a writing style that makes words leap off the page." - USA TODAY "Oliver Sacks meets Getting Things Done." - Cory Doctorow, co-editor of Boing Boing "A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book." - John Ratey, MD, author of Spark and A User's Guide to the Brain "Brain Rules is one of the most informative, engaging, and useful books of our time." - Garr Reynolds, author of Presentation Zen "A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson." - Psychiatric Times "Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home." - Douglas Stone, co-author of Difficult Conversations "Few people are better qualified to help managers sift through all the hype than John Medina." - Harvard Business Review

About the Author

John Medina is a developmental molecular biologist and research consultant. He is an affiliate professor of bioengineering at the University of Washington School of Medicine. He was the founding director of two brain research institutes: the Brain Center for Applied Learning Research, at Seattle Pacific University, and the Talaris Research Institute, a nonprofit organization originally focused on how infants encode and process information. Medina lives in Seattle, Washington, with his wife and two boys.

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Customer Reviews

3.8 out of 5 stars

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Laci on 24 Jan. 2015
Format: Kindle Edition Verified Purchase
Basically he shows some of the more useful findings of neuroscience and gives examples of how you can use those to be more productive.

The book is easy to read, has some examples and a simple description of the scientific experiments that back up the claims of the author. (so you know you get accurate information, not opinion)

This is the best book I've read so far in the category and it is a must read, especially for students (as it's seem to be geared toward learning). However I believe understanding principles of how the brain works can be useful for others as well + there is some information about stress, attention, sleeping, giving presentations etc that is also useful at a workplace.

Since it provides a good scientific overview of the brain, I believe this book will help you decide which productivity/study tips work, and which are just placebo.

I believe it would have been nice if there was a chapter about how the brain changes with age, and individual differences in the brains of people.

Find out more: http://www.brainrules.net/about-brain-rules
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Format: Paperback Verified Purchase
This book does what it promises to do, i.e. distills a lot of psychological / neurological research relevant to education & training into a digestible form for teachers, trainers, and anyone interested in improving their own brain usage.

One of the curious things about it is that although it preaches he value of visuals to get learning across, the book relies on a lot of text and very little else - you have to look at the brain rules website, or related YouTube videos, for anything remotely visual.
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Format: Kindle Edition Verified Purchase
A nicely written book with plenty of real world examples. I would have preferred more examples and some diagrams showing the region of brain the author was referring.
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2 of 3 people found the following review helpful By Amazon Customer on 29 May 2014
Format: Kindle Edition Verified Purchase
Absolutely fascinating and interesting - of course backed up with facts and references - Many useful things to help improve oneself.
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2 of 3 people found the following review helpful By Emma P hedley on 21 Jun. 2014
Format: Kindle Edition Verified Purchase
A great read. John Medina uses theory, observation and storytelling to create an entertaining book full of common sense incite.
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