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Brain Power: From Neurons to Networks (Kindle Single)

Brain Power: From Neurons to Networks (Kindle Single) [Kindle Edition]

Tiffany Shlain

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Product Description

Product Description

While many wonder what the pervasive use of technology is doing to our overloaded mental circuits, 'Brain Power: From Neurons to Networks' ponders that question in another way: can cutting-edge neurological research teach us anything about how we shape the electronic global “brain” of the Internet? Can we share lessons between neurons and networks in the way we nurture and develop both? This ebook was created in conjunction with a 10-minute film by author Tiffany Shlain, also titled 'Brain Power,' which uses an innovative, participatory filmmaking process called Cloud Filmmaking. The TED Book expands on the ideas in the film by sharing deeper research, videos, graphics, and links that explore the increasingly intertwined worlds of advanced neuroscience research and technology. This release marks the first time a film and TED Book have been released together.

Product details

  • Format: Kindle Edition
  • File Size: 483 KB
  • Print Length: 51 pages
  • Publisher: TED Conferences (7 Nov 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00A30S24S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Amazon Bestsellers Rank: #313,867 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  14 reviews
18 of 18 people found the following review helpful
5.0 out of 5 stars "Pay attention to what we're paying attention to" 10 Nov 2012
By J. Chambers - Published on
Verified Purchase
"Brain Power" is the first TED book that I've read, and it was a marvelous experience. The book examines the parallels between the human brain and the Internet, focusing on how each develops. Ultimately, the author proposes ways to best nurture a child's developing brain during the formative first five years.

"Brain Power" is not a technical book loaded with complicated neurological terms that only a PhD could understand. (Okay, there is one really big word, "magnetoencephalography.") The book is obviously written for laymen like myself. To make the book even more enjoyable, the author has made a ten-minute video that complements the book perfectly. The video is online, and the book includes a link to it. The author recommends viewing the video first, then reading the book. I second that recommendation. Watching the mesmerizing video, with its upbeat soundtrack music by Polyphonic and Mobi, pumped me up to read the book, which gives more background information.

To me, the most fascinating part of the book and the video was a concept called "neuroplasticity," an observed phenomenon where our brains change throughout our life because our behavior, experiences, and environment can alter the neural pathways and synapses. The author did a nice job of comparing that biological process to the development of the Internet.

Viewing the video and reading the book took only about an hour, but there's enough food for thought to keep someone thinking for days afterward. My compliments to author Tiffany Shlain for giving us such a readable account of how the brain develops and a fascinating analogy comparing the brain's development to that of the Internet.
7 of 7 people found the following review helpful
5.0 out of 5 stars A most important must read! 1 Dec 2012
By Herbert Cohen - Published on
Brain Power, book and video are among the most important reads of this decade. Explored is a paralleled comparison of a developing child's brain to the young but rapidly developing internet. Though this multimedia discussion we learn fascinating and thought provoking facts about both and significant implications for our collective future.You will not be able to look away from the film nor be able to put down the book.
4 of 4 people found the following review helpful
5.0 out of 5 stars Use the Web mindfully 18 Dec 2012
By Dirk vom-Lehn vom Lehn - Published on
"Brain Power" accompanies Tiffany Shlain's film with the same title that can be downloaded from YouTube.[...]

The book adds depth and detail to the content of the film. Whilst "Brain Power" can be read fairly quickly and, as Tiffany Shlain writes, should be read and experienced in one go like a Ted Talk, it covers a lot of scientific and intellectual ground. The book begins with the development of the brain of a young child and how is influenced by the use of the Internet. It then uses the development of the child's brain as an analogy for the developing internet that like the brain in early stages of its development generates an increasing amount of connections, some useful, some less useful, some harmful. Like the human brain it will need some "pruning" as it develops.

On a different level the book and in a different way the film continue a theme that leads through the films Shlain has produced over the past years, i.e. the question of who we are and who are we becoming in a world that is increasingly interconnected by the web and related technologies. Whilst there is plenty of popular literature out there that argues the Internet is shaping (in a positive or negative way) children's brains Shlain suggests that there is a reflexive relationship between technology and us who interact with, and through, it. The technology allows us to create ever more connections with other people, offering myriad opportunities but also challenges and maybe dangers.

Like a child's brain that grows through interacting with the world, the Internet develops in response to the ways in which we shape it in and through our interaction with it. One of Tiffany Shlain's messages therefore is to be mindful in how we interact with it, what we produce, share and consume because thus we also create what the Internet will be in the future. Tiffany Shlain's other message is that we should be mindful how we interact with the Web because that interaction is shaping who we are and who we become. In particular, she encourages people to take a break from the technology, to let your thoughts settle and give time to prune the emerging web, in your head and on the Internet. "Unplug" as the narrator calls out in Shlain and Ken Goldberg's film "Yelp! With an apology to Alan Ginsberg", and then think about how to use the resources offered by the Web for the better of the world and humanity.

Brain Power is one of a series of films Tiffany Shlain has produced using what she calls "cloud filmmaking". This stimulating and insightful book gives the series an intellectual foundation. I am looking forward to seeing how the series and Shlain's larger project will continue.
2 of 2 people found the following review helpful
4.0 out of 5 stars Another great single by TED 23 Dec 2012
By Leon M.W - Published on
Verified Purchase
Im giving this book 4 stars only because I want it to be longer!
Tiffany has experience in the film making business (moxie institute), Internet (Webby awards founder), online collaboration (i.e collaborative films.) and an overall great background that qualifies her to write this single.

Reading this single is worth your $2.99 and 1.5 reading hours. In it you will learn to see the Internet with new eyes, you will understand her analogy on a deeper level than the one exposed on the film, and finally it will propel you to be a more active and conscious online citizen.

Thumbs up!
1 of 1 people found the following review helpful
5.0 out of 5 stars Personal story with insights for all of us 23 Dec 2012
By W.J. Rice - Published on
Verified Purchase
A good short read - nice concept to have books in TED-talk style.

This book provides some great insights in to what is happening in our technology abundant world today, what this is doing to us and what we can do ourselves to cater for our future (and especially those of our children).

Gives you stuff to think about, wanting to learn more and apply what you learn to your own life.
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