It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognised as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag - and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical or self-aggrandising. Now anyone can communicate with style and substance - in any situation - and walk away shining like the star they are!
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11 of 12 people found the following review helpful
Format:Hardcover
This book won't cure cancer, but it sure will overcome a lot of missed connections among people with valuable knowledge, experiences and talents who could be sharing them with one another.
Ms. Klaus argues persuasively that most of us don't put our best foot forward, out of a desire not to seem like braggarts. In the process, we look worse than we really are . . . and no one really cares. Careers, relationships and opportunities languish as a result.
Most people would like to present themselves better, and would concede that point. What's good about this book is that it is filled with practical advice for turning yourself into an interesting and relevant brief story for those you meet.
The heart of the book is the Take 12 self-examination where you start developing what's potentially interesting and relevant about you to share with others. Then, there's lots of advice for how to customize that material into 30 second (for elevator conversations) to 3 minute (for selling or interview intros) versions that fit your audience at the moment. If you only read that section and did the exercises there, you would more than get your value from this book.
The book begins with Ms. Klaus challenging myths about bragging (such as jobs being well done speaking for themselves, and good girls don't brag) by looking at actual experiences where the results of those myths were harmful for those who acted on them.
Quickly, attention shifts in chapter 2 to "What So Good about You" and there's more there in the Take 12 than you probably appreciate now.
Most of the rest of the chapters address specific situations such as how to behave in the office (even if you are a tele-commuter), handling job interviews, being in performance reviews, using voice mail and e-mails, when you are not employed, and when you are self-employed. For professionals who work on their own, chapter 8 which addresses the last subject can be worth a fortune to you. I thought it was very well done. Then the book moves back into overviews (chapter 9 is on brag nags to keep you focused and chapter 10 has a self-confession by the author and 12 tooting tips).
If you've ever felt awkward in advancing your own views or interests in any of these situations, take a look at this book. You will probably find helpful ideas that you'll be comfortable following.
In the course of my business career, I've had occasion to meet many successful people. Almost all of them follow the kind of gentle, discreet communications approaches described here. So I can testify that this approach must work for getting to the top!
By DC
Format:Paperback
Does what it says on the tin really. Full of helpful tips and steps to improve your self-promotion without sounding big-headed. Written by an American (probably for a mainly American audience) so you need to accept that it won't always translate exactly to how you might feel comfortable in doing things in the UK - but the principles remain the same. And the book is very easy to read but, at the same time, it makes you review how you appear to others. Contains a useful 12 point checklist. Handy for preparing for job interviews and appraisals. A lot of it is common sense but we don't always use this when we should. I got a good, secondhand copy for about £4 on Amazon - and feel it was money well spent.
By Olga
Format:Paperback|Amazon Verified Purchase
Extremely useful book for those shy or just not used to talk about themselves. When you are looking for a job or do networking, you need to present yourself and your achievements. Lots of people resent doing this. Peggy Klaus shows a reasonable way to do "bragging" decently. She describes approaches and exercises that you can use and do to learn this skill. On top of it, reading "Brag" and doing "bragging" did increase my self-awareness and self-confidence.
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