Gave it a go despite knowing beforehand it received bad reviews. I'm glad I did because for me one of those films that goes by quickly and keeps your interest, hence I don't understand why this film has more 1 stars than anything else, but then I don't like Donnie Darko and was in the minority there too it seemed. Still there are plenty of people here who did like this film, a marmite film really. I would say you're more likely to like it if you were born in the 70s and/or have seen and like the 70s 'horror' films, which this film is a pastiche of. I say 'horror' because it doesn't really qualify as horror for a modern audience but in the 70s films like this were common. I love the slightly bizarre, surreal, creepy style, and the acting emulates the style of acting in those films as well. Not easy to do this successfully, The Box pulls it off, stylishly. Directing, pacing, acting, dialogue all faultless. One thing I wondered about though is why they only show women pushing the button, I assume an allusion to Eve.