I have no idea why bourjois would discontinue this, apart from to give it to us for 3 quid on amazon (if that's the case, thanks guys). One application gives you the typical coverage you get from lip stains; sheer, subtle, nothing too obtrusive. However, if you layer it you can get a great, bold colour that won't rub off as easily as lipstick, and because the texture's a lot lighter than lipstick it makes super bright colours a helluva lot more wearable.
any product that does that deserves an award for making people braver with makeup.
basically, i love it and i'm now off the get the bright pink one.