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Review
"... part biography, part business masterclass, and the Cobra founder divulges an array of useful advice in a simple way." (Daily Telegraph, February 2007)
"Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007)
"a very informative and refreshing book, if Carlsberg made a book, it wouldn′t be as good as this one. (Beat Magazine, February 2007)
"As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.” (Off Licence News, February 2007)
"Like Cobra itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07)
business master class called Bottled for Business" ( The Telegraph , February 2007)
"...advice for prospective business owners in (Bilimoria) own enthusiastic style".( Smallbusiness.co.uk, February 2007)
"Bilimoria′s guide to help aspiring entrepreneurs make it in the branded world reads like a dream…engaging to the very end…" ( Start your business magazine, February 2007′
"The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007)
"the book will help anyone interested in taking a good idea and turning it into a successful business." ( Redhotcurry.com)
"Like Cobra Beer itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial text–books out there might..." (City Am, 1st March 2007)
"In his new book, Bottled for Business, which chronicles the Cobra story, Bilimoria predicts that by 2014, his beer will be a billion–dollar brand." (Director, March 2007)
"Bottled for Business tells the story of entrepreneur Karan Bilimoria, founder of Cobra Beer, and how he made Cobra one of the fastest growing beer brands in the UK and a successful global business in just 15 years." ( The Grocer, 3rd March 2007)
“It is honest about incipient mistakes and is imaginatively designed, with plenty of ‘top tips’…” (Professional Manager, May 2007)
“Every bit as good as the beer itself” (Sir Richard Branson) (Tandoori Magazine, March 2007)
‘If you read Bilimoria’s book – and you should – you can’t help but be struck by the influence of his father.’ (Edge Magazine, May 2007)
"…Karan shares his inspiring story of building an award–winning consumer brand from scratch." (First Voice, June/July 2007)
"... part biography, part business masterclass, and the Cobra founder divulges an array of useful advice in a simple way." (Daily Telegraph, February 2007)
"Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007)
“a very informative and refreshing book, if Carlsberg made a book, it wouldn’t be as good as this one.” (Beat Magazine, February 2007)
"As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.” (Off Licence News, February 2007)
"...Lord Bilimoria has put his secrets of success in an autobiography–cum–business master class called Bottled for Business" ( The Telegraph, February 2007)
“…advice for prospective business owners in (Bilimoria’s) own enthusiastic style.” ( Smallbusiness.co.uk, February 2007)
"Bilimoria′s guide to help aspiring entrepreneurs make it in the branded world reads like a dream…engaging to the very end…" ( Start your business magazine, February 2007′
"The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007)
"the book will help anyone interested in taking a good idea and turning it into a successful business." ( Redhotcurry.com)
"Like Cobra itself, the book is refreshing, easily digestible, and won′t leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07)
"In his book, which chronicles the Cobra story, Bilimoria predicts by 2014, his beer will be a billion–dollar brand." (Director, March 2007)
" the story of Karan Bilimoria, and how he made Cobra one of the fastest growing beer brands in the UK" (The Grocer, 3rd March 2007)
“It is honest about incipient mistakes and is imaginatively designed, with plenty of ‘top tips’…” (Professional Manager, May 2007)
“Every bit as good as the beer itself” (Sir Richard Branson) (Tandoori Magazine, March 2007)
‘If you read Bilimoria’s book – and you should – you can’t help but be struck by the influence of his father.’ (Edge Magazine, May 2007)
"…Karan shares his inspiring story of building an award–winning consumer brand from scratch." (First Voice, June/July 2007)
City AM, 1ST March 07
"Like Cobra itself, the book is refreshing, easily digestible, and won't leave you feeling bloated as many entrepreneurial books ..."
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
1.0 out of 5 stars
Advice from a business failure,
A Kid's Review
This review is from: Bottled for Business: The Less Gassy Guide to Entrepreneurship (Paperback)
Lord Bilimoria tells a good story and puts on a good public image. However his business has never made a profit in 20 years and went into a pre packed administration owing £75m. This book therefore provides advice on how to be a legal corporate crook, never own anything apart from the brand and live the high life off other people's money.
I don't think you'll see this chap on the BBC as a role model ever again.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Probably the worst entrepreneurial book in the world,
By
This review is from: Bottled for Business: The Less Gassy Guide to Entrepreneurship (Paperback)
The first thing to bare in mind is that this book was published in 2007, when on 31 May 2009 the Sunday Times published an article detailing how since Cobra's inception it had never turned a profit and as such was forced into a pre-administration sale to Molson Coors leaving unsecured creditors £75 million out of pocket. That sort of undermines Karan Bilimoria's words of wisdom.
But, even supposing Cobra was as successful as this book makes out, it is an absolutely terrible book. It's written in a very condescending manner and is set out like a secondary school textbook with `tip boxes' with useless comments such as `have confidence in your idea'. The book plots some of the events in Cobra's founding but there is no real in-depth story telling, either from a personal or cooperate history perspective. Instead there is plenty of egotistical book padding that manages to slip in such irrelevant facts such as `whilst Karan was having lunch at the Oriental Club'. I wouldn't mind the ego boosting assertiveness from the likes of Warren Buffet but Bilimoria is not the business oracle he thinks he is. I can only imagine the other reviewers that rated this book have not read many other entrepreneurial books. `Anyone Can Do It' by Sahar Hashemi is a far more thorough account of an entrepreneur's struggle to launch a business, whilst `Beer School' and `Redhook: Beer Pioneer' are much better books detailing Brewery start-ups.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Genuinely less gassy guide to entrepreneurship,
By
This review is from: Bottled for Business: The Less Gassy Guide to Entrepreneurship (Paperback)
I must be one of the first buyers of this book - ordered it as soon as it appeared on amazon! I have come to admire this genuine, modest and down to earth Lord - Karan Bilimoria for what appears to be a genuine success story of an Indian, who came to Englad 26 years ago for studies and by now has won the hearts and minds of the curry loving Brits with the brand that is COBRA!
While it is written in a business biography language, the book is less preachy than some of the other similar books. It is a matter of time before COBRA stpes out of the Indian restaurants and becomes a regular beer in your local pub. I highly recommend this book!
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