You can buy drill bits for ridiculously low cost these days, but the bits always melt or snap or are blunt, or come in really annoying plasticy tidies.
This set comes in a good canvas pouch that you could carry around all day. The wood bits are sharp and tough, but a bit limited in gauges.
And that's all you can say really. Value is fantastic compared to buying ones and twos at the hardware shop. And it's just great to use a drill bit that doesn't fall to pieces as though it was made of ropey cheese.