All great business ideas come from visionary geniuses. Right? Wrong!
In fact most major breakthroughs and innovations happen when people take an existing idea and build on it, and in Borrowing Brilliance David Kord Murray shows exactly how it's done. A successful businessman and entrepreneur himself, he has evolved a unique and highly practical method both for tackling existing problems and coming up with fresh thinking on everything from improving structures that have faltered to developing completely new products.
It just takes six simple steps.
'A wonderfully enjoyable tour of the creative process ... People will be stealing from this work for years to come!' Roger von Oech, author of A Whack on the Side of the Head and The Creative Whack Pack