I'd like to be able to give it three and half stars, but I can't. So I think it'd be unfair to penalise it and give it three. It knocks 'Beyond Good and Evil' into a ditch and if this is the start of them finding a foot hold again, this is a great starting point.
One thing though that long term Cult fans MUST get past first and that is that this isn't 'Electric'. They never bettered that in terms of the pent up fury, drive, edge and dark place they were at as a band and captured on tape, so park the comparisons and don't go looking for it.
On its own merits, this is a straight ahead modern sounding rock album. Ian Astbury is on top of himself and the articulation to his vocals is back and he sounds good again. Billy Duffy's guitars sound simply brilliant too and the whole production is spot on. Yes there is more than a healthy bite of other current day rock bands influence in there sound wise (Clutch without a doubt), but you can still hear it is The Cult playing the songs. That is the one thing from 'Electric' you can hear in spades on 'Born into This'. It's them playing. Where as 'Beyond Good and Evil' really lacked that.
Of course there are a couple of dodgy tracks on there without a doubt. Ballads just aren't 'The Cults' strong point, but lets face it, every grown up male rock star writes a couple a year no doubt so as long as you don't get hung up on them as a listener, you'll be just fine!
To sum up, a good sounding, guitar driven rock album that sounds bang up to date and should age well too, great riffs and the bonus is that it is The Cult coming out the speakers.