Ignore any of the bad reviews you've read about this album so far. I have been a Kid Rock fan since long before he hit the mainstream in 1998 with Devil Without A Cause, and for me, this is natural progression of the Early Mornin' Stoned Pimp of the Nation.
Born Free is every bit as amazing as its opening song. If you are a fan of Kid Rock then you'll need no convincing at all to buy this record. Personally, I think it's as good as anything Kid Rock has ever written. Sure, it's probably not what typical Kid Rock fans are expecting from an album - there's no rap (apart from a little line by T.I. in "Care") and there's no swearing to be found anywhere. What's there however is Kid's amazing way with lyrics and music. From the opening riff of Born Free to the closing piano of For The First Time (in a Long Time), it's hard to grasp that this is actually a Kid Rock album. Purple Sky, When It Rains and God Bless Saturday are the stand-out tracks for me, but personally as a huge Kid Rock fan there really isn't anything to dislike on the album.
If you're expecting something like 1998's "Devil Without a Cause" or 2000's "History of Rock" then you're in for a disappointment, but take into account that the Kid has now grown into "The Man". There's no longer any talk of "trailer park trash" or "long hair swinging, middle finger in the air", but now he's addressing "living until I'm 50" and "The least that I can do is care".
As a straight rock and roll album, it stands out as one of the best for a long time. As a Kid Rock album, it's the best bar none. Combine the two, and as a Rock and Roll album by Kid Rock - it'll keep you coming back for more.