The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This book covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller
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Review
'A brand new series aimed at small businesses, with another four
volumes to come later in the year. These cover different subjects to most
series and they look great. Ideas, examples, tips and sources of further
information add up to a great little package in each.' -- The Bookseller, March 2007
'Breeze through these neat little "Business on a Shoestring" books
during your commute. "Boosting Sales", "Cash Management" and Marketing and
PR" should cover your bases - and if things go wrong there's the
optimistically titled "Surviving a Downturn" to get you back on you feet.' -- The Guardian, 2 June 2007
volumes to come later in the year. These cover different subjects to most
series and they look great. Ideas, examples, tips and sources of further
information add up to a great little package in each.' -- The Bookseller, March 2007
'Breeze through these neat little "Business on a Shoestring" books
during your commute. "Boosting Sales", "Cash Management" and Marketing and
PR" should cover your bases - and if things go wrong there's the
optimistically titled "Surviving a Downturn" to get you back on you feet.' -- The Guardian, 2 June 2007
About the Author
Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
I come from a very traditional corporate background and I must admit that when I first heard Bob Gorton speak on his approach to pricing I struggled to understand the concept. Having read his book and thought about it - and most importantly - tried it, I find it works!! I read a large number of business books and find that all too often theory crumbles in the face of day-to-day commercial reality. How refreshing to find an approach that passes this test, from a writer who has clearly 'been there and done that.' I recommend this easily readable book to you.
CHRIS HUGHES
CHRIS HUGHES
3 of 3 people found the following review helpful
Format:Paperback
This small, easy-to-read book is packed with nuggets of sound, practical sales advice for small companies. The section on dynamic pricing is particularly useful as it highlights several techniques which could make a big difference to the profitability of my business.
2 of 2 people found the following review helpful
Format:Paperback
Mr Gorton has written a concise and easy to read book giving practical and economical strategies to improves profits and sales for small and medium businesses. I myself am a business adviser and will use this as a handbook to approach clients. I am sure to make money from it as will end users ! Buy it !
Most Recent Customer Reviews
5.0 out of 5 stars
It worked for me!
Boosting Sales: Increasing Profits...without Breaking the Bank (Business on a Shoestring): Increasing Profits... Read more
Published on 3 Aug 2008 by Mr. James Davey
5.0 out of 5 stars
Supern advice in such a compact book
If you don't like reading books on theory then this book is for you. I have run my own business for 25 years and this book must be the best I have ever read for encapsulating so... Read more
Published on 8 Nov 2007 by Mr. R. S. Romain
5.0 out of 5 stars
A common sense guide to business
This book is a must for small business owners. If you're struggling, you can probably get close to the reasons by going through this. Read more
Published on 11 July 2007 by Timothy Levey
5.0 out of 5 stars
Boosting Sales
What a fantastic book! A real must for all the small business owners who need to boost sales without breaking the bank. Read more
Published on 2 July 2007 by Mr. Carl Dewey
5.0 out of 5 stars
Good common sense business advice - read and learn
Easy to read, well laid out. I have learnt a great deal from this book even after 25 years as a business man. Read more
Published on 25 May 2007 by C. Warren
5.0 out of 5 stars
A must read for business owners
Having run a business for 9 years I have found this book to be excellent at explaining why we've not made as much money as we should have. Read more
Published on 21 May 2007 by A. Sokell
5.0 out of 5 stars
A 'must read' for any business owner!
This is one of the most sensible business books I have read - and it's easy to read too! It's compact, yet brimming with sound, practical advice. Read more
Published on 21 May 2007 by Mr. Clive Barrington
5.0 out of 5 stars
Does My Bottom Line Look Good In This?
Bob Gorton has succeeded where so many others have failed. He has written a no-nonsense, easy to follow guide to improving the profitability of your business. Read more
Published on 18 May 2007 by Stephen Thomson
5.0 out of 5 stars
Small business ...big help !
I am an entrepreneur running a small business and I found this book one of the best things I have read in the last 5 years. Read more
Published on 17 May 2007 by John Donald
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