- Hardcover: 256 pages
- Publisher: Amacom; First Printing edition (1 Sep 2006)
- Language English
- ISBN-10: 0814473903
- ISBN-13: 978-0814473900
- Product Dimensions: 23.2 x 16.3 x 2.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 903,300 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Key features
About the Author
Mary Brown is President and Creative Director of Imago Creative, the only strategic marketing firmin the U.S. specializing exclusively in helping companies internationally reach women of the Baby Boom generation.
Carol Orsborn, Ph.D. is Research Associate with UCLA and Senior Partner with Imago Creative. Imago’s clients include The Gap, L.L. Bean, Celebrity Cruises, Bank of America, Warner Bros Records, and Walt Disney.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Whether you sell advertising time, shoes, or computer software, you need to be aware of a hidden market just waiting to be tapped. What is this hidden market? Baby Boomers. In particular, female baby boomers.
As we all know, the Boomer generation (those born between 1946 and 1964) is a huge portion of our population due in part to its unprecedented length when compared to the generations preceding and following them. Thus, many smart advertising and marketing plans focus on the Boomer markets. Still, much of this advertising is directed at the male portion of this generation forgetting that many female Boomers make very good livings by their own right. Moreover, this generation of woman are currently in the midst of parenting adult children, caring for aging parents, and going through empty nest syndrome. Not only are these women spending more money on commodities for themselves but they are still the primary shopper in their household.
As we all know, the Boomer generation (those born between 1946 and 1964) is a huge portion of our population due in part to its unprecedented length when compared to the generations preceding and following them. Thus, many smart advertising and marketing plans focus on the Boomer markets. Still, much of this advertising is directed at the male portion of this generation forgetting that many female Boomers make very good livings by their own right. Moreover, this generation of woman are currently in the midst of parenting adult children, caring for aging parents, and going through empty nest syndrome. Not only are these women spending more money on commodities for themselves but they are still the primary shopper in their household.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
2 of 2 people found the following review helpful
Great book on marketing to Female Baby Boomers!
3 Dec 2007
Format:Hardcover
I would highly recommend this book to anyone looking for information on marketing to baby-boomer women. I hired a market research firm to provide me with information on marketing to female baby boomers, and that report wasn't as detailed as this book. And the book is A LOT less expensive!
The book explains why female baby boomers are a largely underserved demographic, and then goes on to explain how to market successfully to this economically, socially and politically powerful group of women.
The authors provide great information on what appeals to baby boomer women, discussing such diverse areas as personal and spiritual growth, technology, finances, health care, branding, clothing preferences, travel and more. It's definitely worth reading!
The book explains why female baby boomers are a largely underserved demographic, and then goes on to explain how to market successfully to this economically, socially and politically powerful group of women.
The authors provide great information on what appeals to baby boomer women, discussing such diverse areas as personal and spiritual growth, technology, finances, health care, branding, clothing preferences, travel and more. It's definitely worth reading!
Love this book!
5 Jun 2008
Format:Hardcover|Amazon Verified Purchase
I recently purchased "Boom" and really enjoy reading it. I am a Baby Boomer myself and have been trying to get my hands on as much info on the subject as possible. This book is especially good because it is for we boomer women. I tend to skip around when reading and no matter what page I open to, I find useful information. I have sticky notes stuck all over it! This book is one I will keep and go back to again and again for reference.
S. Maleta
http://www.sheboomers.com/
S. Maleta
http://www.sheboomers.com/
5 of 9 people found the following review helpful
A survey that offers dynamic testimony from leading edge successful marketers.
7 Nov 2006
Format:Hardcover
BOOM: MARKETING TO THE ULTIMATE POWER CONSUMER - THE BABY-BOOMER WOMAN is for any business selling products to women, who make most of the purchasing decisions. The authors have used results from proprietary research to help their firm's clients outsell the competition - and here they share some of their insights on what works and why. Dozens of market leaders in many industries contribute case histories and experiences from real life to a survey that offers dynamic testimony from leading edge successful marketers.
Diane C. Donovan
California Bookwatch
Diane C. Donovan
California Bookwatch
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