Books on Advertising

A Listmania! list by Lovborg (London)
 
Positioning: The Battle for Your Mind
1.  Positioning: The Battle for Your Mind by Al Ries
The list author says:
  "Basics, brilliantly expressed"
£8.39   Used & New from: £2.93
4.1 out of 5 stars  See all reviews (29 customer reviews)

Behind the Scenes in Advertising,Mark III: More Bull More
2.  Behind the Scenes in Advertising,Mark III: More Bull More by Jeremy Bullmore
The list author says:
  "Elegant and insightful stuff from the master"
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
3.  Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan
The list author says:
  "Genuinely indispensable"
Used & New from: £0.01
4.5 out of 5 stars  See all reviews (15 customer reviews)

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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
4.  Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel
The list author says:
  "Trust no Planner who doesn't see this man as a god"
£33.99   Used & New from: £18.54
4.8 out of 5 stars  See all reviews (18 customer reviews)

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
5.  The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
The list author says:
  "An excellent analysis and great case studies"
Used & New from: £0.01
4.8 out of 5 stars  See all reviews (8 customer reviews)

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After Image: Mind-Altering Marketing
6.  After Image: Mind-Altering Marketing by John Grant
The list author says:
  "One step ahead - again"
Used & New from: £0.01
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
7.  Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by Jean-Marie Dru
The list author says:
  "Very good "how to" - with corresponding (understandable) TBWA hype"
£33.99   Used & New from: £0.01
4.2 out of 5 stars  See all reviews (5 customer reviews)

The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)
8.  The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs) by Robert Heath
The list author says:
  "Already hugely influential and likely to become more so: fascinating"
Used & New from: £139.49
5.0 out of 5 stars  See all reviews (1 customer review)

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Remember those great Volkswagen ads?
9.  Remember those great Volkswagen ads? by Alfredo Marcantonio
The list author says:
  "If ever you need inspiration, this is the one to turn to"
Used & New from: £659.44
5.0 out of 5 stars  See all reviews (4 customer reviews)

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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
10.  It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden by Paul Arden
The list author says:
  "Beautifully art-directed, if rather vacuous"
£4.76   Used & New from: £0.01
4.1 out of 5 stars  See all reviews (90 customer reviews)

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Lovborg (London)
Qualifications: Show-off
Last updated: 20/07/2004
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