Books on Advertising

A Listmania! list by Lovborg (London)
 
Positioning: The Battle for Your Mind
1.  Positioning: The Battle for Your Mind by Al Ries
The list author says:
  "Basics, brilliantly expressed"
£6.39   Used & New from: £2.78
4.5 out of 5 stars  See all reviews (11 customer reviews)
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Behind the Scenes in Advertising,Mark III: More Bull More
2.  Behind the Scenes in Advertising,Mark III: More Bull More by Jeremy Bullmore
The list author says:
  "Elegant and insightful stuff from the master"
Used & New from: £15.20
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
3.  Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan
The list author says:
  "Genuinely indispensable"
Used & New from: £0.68
4.8 out of 5 stars  See all reviews (9 customer reviews)
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
4.  Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by Jon Steel
The list author says:
  "Trust no Planner who doesn't see this man as a god"
£22.09   Used & New from: £17.20
4.9 out of 5 stars  See all reviews (14 customer reviews)
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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
5.  The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) by John Grant
The list author says:
  "An excellent analysis and great case studies"
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5.0 out of 5 stars  See all reviews (7 customer reviews)
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After Image: Mind-Altering Marketing
6.  After Image: Mind-Altering Marketing by John Grant
The list author says:
  "One step ahead - again"
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5.0 out of 5 stars  See all reviews (5 customer reviews)
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
7.  Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) by Jean-Marie Dru
The list author says:
  "Very good "how to" - with corresponding (understandable) TBWA hype"
£22.09   Used & New from: £4.42
4.0 out of 5 stars  See all reviews (4 customer reviews)
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The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)
8.  The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs) by Robert Heath
The list author says:
  "Already hugely influential and likely to become more so: fascinating"
£42.75   Used & New from: £20.49
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Remember those great Volkswagen ads?
9.  Remember those great Volkswagen ads? by Alfredo Marcantonio
The list author says:
  "If ever you need inspiration, this is the one to turn to"
Used & New from: £79.99
5.0 out of 5 stars  See all reviews (4 customer reviews)
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It's Not How Good You Are, It's How Good You Want To Be
10.  It's Not How Good You Are, It's How Good You Want To Be by Paul Arden
The list author says:
  "Beautifully art-directed, if rather vacuous"
£4.46   Used & New from: £0.01
4.0 out of 5 stars  See all reviews (48 customer reviews)
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Lovborg (London)
Qualifications: Show-off
Last updated: 20/07/2004
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