Books on how to create market value

A Listmania! list by Ms. A. Gale
(REAL NAME)   
 
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
1.  Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Cindy Barnes
The list author says:
  "The only book on how to create powerful value propositions"
£25.29   Used & New from: £22.47
4.8 out of 5 stars  See all reviews (12 customer reviews)
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
2.  The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy
The list author says:
  "This classic market strategy book focuses on 3 ways to generate value - differentiation, cost leadership and customer intimacy"
£8.19   Used & New from: £0.01
4.5 out of 5 stars  See all reviews (12 customer reviews)
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
3.  Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan
The list author says:
  "Another classic market strategy book on how to put balanced scorecards into action"
£19.99   Used & New from: £9.15
4.9 out of 5 stars  See all reviews (7 customer reviews)
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
4.  Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson
The list author says:
  "How to turn sales people into value merchants"
£24.99   Used & New from: £12.94
4.0 out of 5 stars  See all reviews (3 customer reviews)
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Delivering Profitable Value
5.  Delivering Profitable Value by Michael J. Lanning
The list author says:
  "Well-researched and considered book on the process of building value into an organisation"
£18.04   Used & New from: £14.98
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
6.  Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim
The list author says:
  "How to make the competition irrelevant through value innovation"
£15.39   Used & New from: £5.95
4.0 out of 5 stars  See all reviews (17 customer reviews)
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
7.  Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John Devincentis
The list author says:
  "Redefining selling to create and capture customer value"
£13.67   Used & New from: £0.15
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Author
Ms. A. Gale
(REAL NAME)   
Qualifications: Have been Mkg Director for FTSE 100 company & large charity
Last updated: 17/02/2010
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