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Product Description
Product Description
A reference guide for booking and tour management in the performing arts. Each chapter explains in detail a key element of the booking and touring process, revealing how to turn a single booking into a tour, prepare a sound budget for touring, target prospective bookings, and create promotional materials that sell. This third edition has been updated to include a chapter discussing the revolutionary new ways that performers, managers and presenters are using Internet to transform the business of booking live performing events. Special chapters by outside experts provide information about what presenters need from artists; the technical aspects of touring; the unique demands of touring abroad; and touring through the eyes of the artist. The volume includes a Tour Manager's Resource Kit and numerous other ready-to-use sample materials, including a contract, letter of agreement, technical information questionnaire, performance checklists, calendars, schedules, tour budget model, technical glossary, and more.
About the Author
Rena Shagan is president of Rena Shagan Associates, a New York City marketer of performing arts companies for touring in the United States and abroad. She has served as consultant on booking and tour management techniques for a wide range of companies and presenters, and has lectured and published on the subject across the country. A former modern dancer, Rena has been general manager for several dance companies, and helped to create the professional dance organization Dance/USA. She lives in New York.
A reference guide for booking and tour management in the performing arts. Each chapter explains in detail a key element of the booking and touring process, revealing how to turn a single booking into a tour, prepare a sound budget for touring, target prospective bookings, and create promotional materials that sell. This third edition has been updated to include a chapter discussing the revolutionary new ways that performers, managers and presenters are using Internet to transform the business of booking live performing events. Special chapters by outside experts provide information about what presenters need from artists; the technical aspects of touring; the unique demands of touring abroad; and touring through the eyes of the artist. The volume includes a Tour Manager's Resource Kit and numerous other ready-to-use sample materials, including a contract, letter of agreement, technical information questionnaire, performance checklists, calendars, schedules, tour budget model, technical glossary, and more.
About the Author
Rena Shagan is president of Rena Shagan Associates, a New York City marketer of performing arts companies for touring in the United States and abroad. She has served as consultant on booking and tour management techniques for a wide range of companies and presenters, and has lectured and published on the subject across the country. A former modern dancer, Rena has been general manager for several dance companies, and helped to create the professional dance organization Dance/USA. She lives in New York.
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