Book Yourself Solid
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Product Description
Product Description
Book Yourself Solid–now in paperback–is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long–lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
--This text refers to an out of print or unavailable edition of this title.
From the Inside Flap
According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don′t offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it′s laid out in the pages of Book Yourself Solid.
Book Yourself Solid is based on Michael Port′s proven system for getting more clients. And it works. In fact, ninety–three percent of business owners who have used the system have experienced a thirty–four percent increase in their total number of clients and a forty–two percent increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy–to–follow road map for starting and growing your service business based on seven core self–promotion strategies. Through verbal and written exercises, you′ll not only learn how to develop a strong marketing plan and brand identity, but you′ll also learn why self–promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.
If you′re a seasoned professional, you′ll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you′re a novice service professional looking for a complete business building system, you′ll have the keys to unlock long–lasting business prosperity, security, and abundance for yourself and your family. Once you make a name for yourself using the seven core strategies for self–promotion, you′ll be able to run a profitable, meaningful, and absolutely booked–solid business overflowing with as many clients as your heart desires.
Book Yourself Solid is a one–of–a–kind, step–by–step guide to building a successful service business from the ground up. These proven methods have helped thousands of service professionals realize their dreams. And they will do the same for you. --This text refers to an out of print or unavailable edition of this title.
Inside This Book
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First Sentence
Imagine that a friend has invited you to accompany her to an invitation-only special event. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Imagine that a friend has invited you to accompany her to an invitation-only special event. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Hardcover
The owners and employees of client-based businesses often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur's least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book's concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. We recommend it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.
22 of 25 people found the following review helpful
Format:Hardcover
Whenever I work with entrepreneurs, one of my first tasks is to have the budding billionaires come to grips with those they would love to help . . . and those who give them migraines. Pick the first group as your target and good things follow. Pick the latter, and well, you'll wish you were in some other line of work.
Clearly, Mr. Port has learned that lesson and he does a masterful job of helping the reader identify what kinds of clients to go after. I don't believe I've ever seen as good a description of how to go through this process anywhere else.
You can capture those lessons from chapter one about creating a red velvet rope policy (referring to those ropes that doormen at clubs use to keep out those who won't help the club's image).
From there, unfortunately, the book goes downhill. People without a background in marketing (most professionals . . . those who will be reading this book) will begin to flounder with the injunction to figure out why people buy what you are selling. You are told to look to their urgent needs and compelling desires. There are examples, which are fine, but the process will seem opaque to most.
By the time readers arrive at the sales cycle process, they will have mostly gone off the track. It's too bad. With more care to teach the marketing and sales cycle sections, this could have been an outstanding book. As it is, Mr. Port clearly demonstrates a good understanding of the subject. He just isn't as good as he needs to be at explaining what he means.
Clearly, Mr. Port has learned that lesson and he does a masterful job of helping the reader identify what kinds of clients to go after. I don't believe I've ever seen as good a description of how to go through this process anywhere else.
You can capture those lessons from chapter one about creating a red velvet rope policy (referring to those ropes that doormen at clubs use to keep out those who won't help the club's image).
From there, unfortunately, the book goes downhill. People without a background in marketing (most professionals . . . those who will be reading this book) will begin to flounder with the injunction to figure out why people buy what you are selling. You are told to look to their urgent needs and compelling desires. There are examples, which are fine, but the process will seem opaque to most.
By the time readers arrive at the sales cycle process, they will have mostly gone off the track. It's too bad. With more care to teach the marketing and sales cycle sections, this could have been an outstanding book. As it is, Mr. Port clearly demonstrates a good understanding of the subject. He just isn't as good as he needs to be at explaining what he means.
Format:Hardcover
Excellent book! I wish I read it when I first set up my business. It puts all the bits of the marketing strategy puzzle together in a logic and not threatening way. I read this book in an afternoon and I could not put it down. I went from "wow" to "aaahhhh" moments. I like the style and the method, which is based on being yourself, the red velvet rope and keeping focused. Fantastic tips and useful advice, from web designers to CRM. Buy it now! I am looking forward to implementing my marketing strategy and I am confident it is going to be amazing and successful. Thanks Michael, great work!
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