Start reading Book Yourself Solid on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Read books on your computer or other mobile devices with our FREE Kindle Reading Apps.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
 
 
Share your own customer images

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Kindle Edition]

Michael Port (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews) |
Digital List Price: £10.74 What's this?
Kindle Price: £8.59 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £2.15 (20%)
Unlike print books, digital books are subject to VAT.

Formats

 Amazon Price New from Used from
Kindle Edition £8.59   -- --
Hardcover --   -- --
Audio, CD, Audiobook --   -- --

Product Description

Review

The author shares his original system for getting more clients by following seven self–promotion strategies. You’ll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)

Product Description

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.
See all Product Description

Product details

  • Format: Kindle Edition
  • File Size: 2155 KB
  • Print Length: 291 pages
  • Page Numbers Source ISBN: 0471783935
  • Publisher: John Wiley & Sons, Inc.; 1 edition (28 April 2006)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B001C34IBQ
  • Text-to-Speech: Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #150,120 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

    •  Would you like to give feedback on images?

More About the Author

Michael Port
Discover books, learn about writers, and more.

› Visit Amazon's Michael Port Page

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews

3 star
0
2 star
0
1 star
0
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
The owners and employees of client-based businesses often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur's least favorite chore. Now, you can learn to love it or at least to do it well with less pain. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. He begins with the foundation of your business, including your motivation and area of specialization. Then he teaches you how to build credibility with clients. Next, he covers marketing and outreach, including tactics for promoting yourself. The book's concepts are easy to grasp and implement, including advice for conquering online marketing. You may already be carrying out some of these strategies, but this book can take you to the next level. We recommend it to those who want new clients badly enough to make sales and marketing a regular part of their jobs for a few hours a week. If you are a new entrepreneur, this resource will help you learn the art of rainmaking.
Comment | 
Was this review helpful to you?
22 of 25 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE™ VOICE
Format:Hardcover
Whenever I work with entrepreneurs, one of my first tasks is to have the budding billionaires come to grips with those they would love to help . . . and those who give them migraines. Pick the first group as your target and good things follow. Pick the latter, and well, you'll wish you were in some other line of work.

Clearly, Mr. Port has learned that lesson and he does a masterful job of helping the reader identify what kinds of clients to go after. I don't believe I've ever seen as good a description of how to go through this process anywhere else.

You can capture those lessons from chapter one about creating a red velvet rope policy (referring to those ropes that doormen at clubs use to keep out those who won't help the club's image).

From there, unfortunately, the book goes downhill. People without a background in marketing (most professionals . . . those who will be reading this book) will begin to flounder with the injunction to figure out why people buy what you are selling. You are told to look to their urgent needs and compelling desires. There are examples, which are fine, but the process will seem opaque to most.

By the time readers arrive at the sales cycle process, they will have mostly gone off the track. It's too bad. With more care to teach the marketing and sales cycle sections, this could have been an outstanding book. As it is, Mr. Port clearly demonstrates a good understanding of the subject. He just isn't as good as he needs to be at explaining what he means.
Comment | 
Was this review helpful to you?
By B. Isabella TOP 1000 REVIEWER
Format:Hardcover
Excellent book! I wish I read it when I first set up my business. It puts all the bits of the marketing strategy puzzle together in a logic and not threatening way. I read this book in an afternoon and I could not put it down. I went from "wow" to "aaahhhh" moments. I like the style and the method, which is based on being yourself, the red velvet rope and keeping focused. Fantastic tips and useful advice, from web designers to CRM. Buy it now! I am looking forward to implementing my marketing strategy and I am confident it is going to be amazing and successful. Thanks Michael, great work!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Search Customer Reviews
Only search this product's reviews

Popular Highlights

 (What's this?)
&quote;
Marketing and sales isn't about trying to convince, coerce, or manipulate people into buying your services. It's about putting yourself out in front of, and offering your services to, those whom you are meant to serve-people who already need and are looking for your services. &quote;
Highlighted by 25 Kindle users
&quote;
Long after people forget what you said or did, they will remember how you made them feel. -Tiro Sanders, &quote;
Highlighted by 24 Kindle users
&quote;
The secret to having a successful business is to know what your clients want. So rather than talking about what you do, focus instead on clear, specific, and detailed solutions that solve your clients' problems. People aren't buying what you do. The science, technique, or technical name that you use won't get clients to hire you! &quote;
Highlighted by 22 Kindle users

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   

Customers Who Highlighted This Item Also Highlighted

Look for similar items by category

Look for similar items by subject
















i.e., each title must be in subject 1 AND subject 2 AND ...

Amazon Media EU S.à r.l. GB Privacy Statement Amazon Media EU S.à r.l. GB Delivery Information Amazon Media EU S.à r.l. GB Returns & Exchanges