- Paperback: 172 pages
- Publisher: New Cavendish Books; illustrated edition edition (1 Jan 1999)
- Language English
- ISBN-10: 1872727247
- ISBN-13: 978-1872727240
- Product Dimensions: 23.9 x 20.8 x 1.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 902,195 in Books (See Top 100 in Books)
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Product Description
Product Description
The history of the matchbox label provides a fascinating pictorial guide and reference to social history. This book takes the reader from the beginnings of the industry - with its associated hazards - through its golden age in the years leading up to the First World War and on to more modern times. Matches, such a necessity both today and in the past, were also initially a luxury and a curiosity. Their boxes tended to be uniform, so manufacturers did not want to leave the covers blank, and were therefore left with the question: to communicate or decorate? This book details how their response to this problem led to the birth of branding, or what we know today as trademarks. A huge range of illustrations shows just how effective the images they used were. The matchbox became a source of advertising revenue, and this attempt to beautify mundane objects included the depiction of topical and seasonal subjects, historical events, nature, and personalities of the time; models, film stars and musicians proved particularly popular. Each country, though, had its own trends, and so some subjects covered such as children's games, humour and folklore, gave great insight into national characters and opinions. The author discusses the importance of imports and exports, and the effects of the increase and decrease in smoking, particularly in the developing markets of Asia, Africa and the Americas. Even today, the matchbox label remains a barometer of social activity and also a means of communication and a source of information.
About the Author
A lifelong collector of matchboxes, the author's career as musician, journalist and public relations consultant has involved extensive international travel - and enabled him to keep adding to his collection and make research visits to remote match factories. Fsacinated by the diversity of graphic design found on matchbox labels, and by the use of the matchbox as a communications medium, he has used his personal collection as a treasure trove of knowledge from which to draw on as the basis for this book. He is a member of the British Matchbox Label & Booklet Society and a regular contributor to its journal, Match Label News.
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Even if you have never previously thought about matchboxes at all, there is much to enjoy and admire in this fascinating account of the role of the matchbox - in design, marketing and social impact. A great read for all devotees of ephemera, and a bit of light relief for marketing professional or designers.
Plus it will look great on your coffee table!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 1 people found the following review helpful
Matchbox labels,ma
24 May 2009
Amazon Verified Purchase
I have been collecting cigarette cards,tobacco cards,and trade cards for many years.Recently I decided to take a break from that and look into collecting matchbox labels.I found an infinite number of them many with startling and interesting designs.The main advantage for me was that they were priced at a fraction of their card cousins.I needed a book to guide me through the beginning phase of matchbox label collecting.I selected this one and am glad that I did because it has a wealth of information for the beginner and is well illustrated with labels from the authors collection.
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