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The Book of Gossage: A Compilation-Which Includes "Is There Any Hope for Advertising?"
 
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The Book of Gossage: A Compilation-Which Includes "Is There Any Hope for Advertising?" (Paperback)

by Howard Luck Gossage (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Product details

  • Paperback: 323 pages
  • Publisher: Copy Workshop (April 1995)
  • Language English
  • ISBN-10: 0962141534
  • ISBN-13: 978-0962141539
  • Product Dimensions: 24.9 x 20.1 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 862,063 in Books (See Bestsellers in Books)

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Customer Reviews

4 Reviews
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Average Customer Review
5.0 out of 5 stars (4 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Reissued 2006, 24 Aug 2006
By sunny (Europe) - See all my reviews
Reissued 2006 (including Disc of Gossage) by The Copy Workshop after having been out of print for years. It's a marvellous book about "The Socrates of San Francisco", the genius Howard Luck Gossage who had his very own ideas about advertising: "People (...) read what interests them. And sometimes it's an ad." Ordering from Amazon should soon be possible again, too.
For more information about Howard Luck Gossage google: gossage firehouse
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1 of 1 people found the following review helpful:
5.0 out of 5 stars An entertaining history of a really strange man and his time, 21 Jun 1999
By A Customer
Bruce Bendinger has done a real service to advertising by putting this book together. Not only does it give Gossage the attention he deserves, it gives us a capsule social history of a very interesting time. And it's full of little nuggets like this: In addition to introducing Marshall McLuhan to the world, Gossage bought him a decent pair of black socks so that Professor M could show up to a speaking engagement without looking like a rube. An interesting time to be in San Francisco and to be in advertising. If you care at all about advertising, you'll find this book fascinating.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Read this last..., 23 Aug 1998
By A Customer
Read every other book about advertising creative before you read this book, because "The Book of Gossage" will spoil all those other books for you. They just won't be as inspiring, or even as interesting.

Gossage was a fascinating man, with a fascinating life, who did incredible advertising.

Must read.

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5.0 out of 5 stars The Ad Man who was thirty years ahead of his time.
They called him "The Socrates of San Francisco." Howard Luck Gossage had a small advertising agency in a San Francisco firehouse. Read more
Published on 2 Nov 1997

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