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Product Description
Product Description
We started making smoothies in 1999. On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then.
This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing.
We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.
About the Author
Dan Germain joined Innocent in 1999, shortly after his three college buddies began the London beverage company. His role is head of creative, which covers things like copywriting, design, adverts, web stuff and generally making sure that the company looks, sounds and feels just right. Check out his blog at http://dangermain.typepad.com
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
It's a small thing but I now carry a notebook everywhere to write all my ideas down, whether they are good, bad or just plain ridiculous. Thanks to this great book that seems to have masses of excellent business thinking but not a word of jargon in sight.
5 of 5 people found the following review helpful
Format:Paperback
This is everything you'd expect from innocent, an easy read, full of humour, conversational anecdotes but mostly pure business inspiration. Buy this to admire the writing or get the boost to start your own fledgling business. 10 years on and still innocent.
3 of 3 people found the following review helpful
Format:Paperback
....these guys are the real deal. You can smell their enthusiasm and their advice is spot on. It's a good fun read and you do not have to agree with everything they say, but one thing is for sure, they have thought very hard before they have written anything down and over the last 10 years, they have practiced what they preach. Some may say this is all a bit self promotional, but to some extent that's the point! INSPIRATIONAL
Most Recent Customer Reviews
Great read!
This was a really good book, very entertaining. It shows how they built up the Innocent business from scratch including helpful tips about starting your own busineess. Read more
Published 5 months ago by Marianne Wright
Fun, Interesting and inspiring read
Someone once said to me 'So, hit me with your elevator pitch, what's your business about'. Well 10 minutes later I was still trying to elicit the fine detail of my business,... Read more
Published 5 months ago by K. P. Rose
Truly inspiring book that proves successful business can be fun and...
This is unlike any other business book I have read. In my opinion it's greatest strength is simply telling the story of Innocent from its inception to its grand status today, which... Read more
Published 8 months ago by stotes99
A business book in a category of its own
This is the most enjoyable "business book" I have ever read. I've put the genre in inverted commas because the feel of it is completely different to anything I have come across... Read more
Published 11 months ago by Pilar
Interesting read
Was impressed and inspired by Innocent's story. Gave me a confidence boost: yes, I can start a business without the experience and succed if I work hard
Published 12 months ago by Elodi74
An excellent, very timely and cheekily amusing book on 21st century...
Trust is a vital ingredient of our society, and the capital of trust which corporations were endowed with has been seriously eroded over the last couple decades. Read more
Published 19 months ago by Fabrizio Corradini
A must read
If you dont finish reading this book and think... I would love to work for this company, i will be very surprised. Read more
Published 20 months ago by Sue
A good read
If you're thinking of setting up your own busines, this is a good read. Written by human beings who speak honestly and frankly about their experience. Read more
Published 21 months ago by leashacog
Really very good.
I was lucky enough to be given one of 100 tickets to go to the innocent AGM 2010. At the end of the day, we were given a nice little (well actually quite big) goodie bag. Read more
Published on 25 May 2010 by Victor
Short read but very interesting
Very quick & easy to read. Once I picked it up I struggled to put it down and read it all in one day. Lots of fun pictures and illustrations. Read more
Published on 21 May 2010 by Pierre
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