boo hoo is the story of how an international model and a former poetry critic from Sweden dreamt up the most ambitious and glamorous internet start-up yet attempted; how they convinced the world's biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all this money in just over a year. The rise and fall of boo.com is an insider's look at the 18 months of euphoria that ushered in the dot.com era. boo hoo is an upfront and self-critical account of what went wrong, and right, at boo.com. It is a pacy business thriller that addresses the ethos of internet greed in the way that the bestselling Barbarians at the Gate portrayed business greed in the 1980s. By telling their story, the founders of boo will finally answer the many questions asked by the media, other internet firms, investment banks and everyone else who remains fascinated by the company.
Boo Hoo: A Dot.Com Story from Concept to Catastrophe
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'takes pride of place in the net stakes.' -- Sunday Times - business books of the year
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
By A Customer
Format:Hardcover
Just in case anyone had forgotten how insane things got in the internet in 1999, this should refresh their memories. What was everyone thinking? The really scary thing is that it's hard not to get excited all over again when reading this book. It moves really quickly and has loads of interesting characters. Having worked for a startup myself, it was all really eerie. Like probably everyone else, I don't agree with what these people did, but it's hard not to be fascinated all the same. Although I'm not an especially fast reader, I sailed through this in three days.
6 of 6 people found the following review helpful
By Jonathan Kettleborough
VINE™ VOICE
Format:Paperback
Much has been written about the dot com boom and the dot bomb bust. Of all the companies involved, Boo must surely rank amongst the greatest.
This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.
The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.
The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.
12 of 13 people found the following review helpful
Format:Paperback
O.K. so I was passing through Gatwick airport on my way to Lanzarote for a sun and sea and relax holiday - and spent an avid seven days unable to stop reading Boo Hoo! What a book, o.k. easy to throw bricks but overall it takes you into a world where few of us will ever venture. If you have just half a toe in the business or internet world just get it and read it - it's mesmorising! Whether you love it or hate it, this was for real!
I have never in my life read a book twice...Boo Hoo I shall read again. The outcome was easy to see, but amazingly so many trillion'aires could not even see it...what the hell are they doing in business? There's a moral to it all somewhere!! Enjoy Boo Hoo but be warned dont start reading it at 8.00pm one night...you may well lose a nights sleep...but enjoy anyway!
I have never in my life read a book twice...Boo Hoo I shall read again. The outcome was easy to see, but amazingly so many trillion'aires could not even see it...what the hell are they doing in business? There's a moral to it all somewhere!! Enjoy Boo Hoo but be warned dont start reading it at 8.00pm one night...you may well lose a nights sleep...but enjoy anyway!
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Most Recent Customer Reviews
5.0 out of 5 stars
Fascinating!
Unputdownable.
A scary tale of spot-the-gaffe. Many of the gaffes are obvious and jaw-dropping - the endless frittering of other people's money, etc. Read more
A scary tale of spot-the-gaffe. Many of the gaffes are obvious and jaw-dropping - the endless frittering of other people's money, etc. Read more
Published 12 months ago by bluegrass
5.0 out of 5 stars
Authentic internet hype atmosphere from the 90's
This book is a must read for anybody who cradles doubts in his/her mind of the speed with which a company can be dreamt up and created. Read more
Published 15 months ago by Jan Tervonen
5.0 out of 5 stars
Brought back memories...
I worked for a company that burned through more money than boo.com (yes that's hard to imagine I know!).
This book brought back a lot of memories of the 000's. Read more
This book brought back a lot of memories of the 000's. Read more
Published 15 months ago by J. George
4.0 out of 5 stars
one lesson...
As a sequence of disastrous events, sure, a story arises by default and if you want to read it all, that's up to you, but one lesson arises early one: the duo in this saga made a... Read more
Published 20 months ago by Dames
4.0 out of 5 stars
Great story even better that it is all true
If you're looking to read up on how not to do an e-commerce company than this is the book to get. I was enthralled all the way through and was shocked at the quick ending of a... Read more
Published on 15 July 2010 by S. Rafiq
5.0 out of 5 stars
A+ Great service, great product
I was very happy with ther service and enjoyed the book.
I would use this provider agin ...with pleasure
I would use this provider agin ...with pleasure
Published on 16 Nov 2009 by W. Knight
5.0 out of 5 stars
An insight into the mind of an entrepreneur
At the beginning of the book I was a bit sceptic towards the main character Ernst. He explains how he very successfully arranged a poetry festival and launched a Swedish copy of... Read more
Published on 5 May 2008 by Rune
1.0 out of 5 stars
From the sublime to the ridiculous
The history of boo.com is very short, since the company burned through $130 million of someone else's money before finally flaming out ahead of the general dot.com crash. Read more
Published on 2 July 2007 by joefromlondon
5.0 out of 5 stars
Brilliant.... just brilliant....
I have owned this book 3 times as I keep lending copies to people and not getting it back, eager that they are as enchanted and enthrawled as I was. Read more
Published on 8 Jun 2007 by Mr. N. Leidecker
5.0 out of 5 stars
Couldn't put it down - what a great story!
A brilliant story - although it isn't a story, this REALLY happened. An unbelievably fast-paced, high-energy read, reliving, moment by moment, the incredible rise and fall of one... Read more
Published on 29 Dec 2006 by fireman_andy
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