boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.
This book takes you from the early days where the germ of an idea was taken around Europe to be funded by some of the biggest names in glabal fashion. Read how Boo worked at breakneck speed to build the impossible and then weep as you see it all fall apart.
The excesses for me were the hightlights. On being told that they had a security issue at their office, most people would have installed iron bars - not Boo. They hired in a team of ex Gurkhas to mind the business - excess indeed.
The book excellently shows the passions, greed and determination of the dot com world. If you want to know what it was all about then read this book.
The narrative throughout this enthralling read is fast and furious and gives a real sense of the whirlwind of excitement that powered what still stands as one of the most innovative retail experiments on the net to date.
Well worth reading!
I was sceptical that Ernst et al. would hide behind others and not shoulder the blame. However, what comes through clearly is the founder's vision, belief and desire to build a world class product as well as the management's failings when developing that business. It is possible to read much by what is not said, as well as what story is directly told and in that, an incredible tale unfolds before you.
The book is well written and highly addictive. As the inevitable end approaches it becomes one of those books you pick up all the time, even just to read the next two paragraphs. As a story it is thoroughly thought-out, well-paced and fascinating. As an insight into online business history it may be one-sided and sometimes lacking but it remains compulsive reading and a captivating look a never-to-be-repeated economic boom (and bust) time.
Boo.com became synonymous with the "live the high live, party hard" culture that many cash fuelled Internet start-ups went (and spent) through. "Live hard, die young and leave a beautiful corpse" could almost have been written of Miss Boo.