Bold: How to Be Brave in Business and Win
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Review
Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way. (Richard Reed, Co-founder of Innocent Drinks )
Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age. (Angela Ahrendts, CEO Burberry )
Fortune favours the brave. This book can show you the way. (Ronan Dunne, CEO, Telefonica O2 UK Ltd )
Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age. (Angela Ahrendts, CEO Burberry )
Fortune favours the brave. This book can show you the way. (Ronan Dunne, CEO, Telefonica O2 UK Ltd )
Book Description
Winner of the E-book category - CMI Management Book of the Year Awards 2011/12
Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with your customers.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I don't usually leave reviews for books, as I'm time-starved as it is without spending part of my day on Amazon. But this is an exception. Bold is an inspiring read, giving us an insider's view of the world's most intrepid businesses and what makes them so unique. A must-read for anyone who runs their own business or works in marketing, brand communications and HR, each chapter is a case-study about why it's so crucial to be bold in business, how to harness the happiness of staff to drive customer satisfaction and how to use a brand's unique voice to elevate it above all others. It's a 336-page internship at the world's most enviable companies, namely Zappos, Virgin Galactic, Geek Squad, Burberry, Umpqua Bank, O2 and greatest of all, innocent. (I must confess, there are two businesses included in this book that, in my opinion, could have been left out. But this is only a minor stain) Thanks Ta, for introducing me to the book.
1 of 1 people found the following review helpful
Format:Paperback
Two outstanding things about Bold. First that the organisations featured speak in their voice, tone and spirit; it is as if one is inside WWF or Virgin or BBH. Second, that Andy and Shaun have codified what makes a bold individual or organisation into a truly practical framework. Simple really.
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Most Recent Customer Reviews
Rewards for Bravery
This book follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA. Read more
Published 8 months ago by A. L. Stewart-allen
Bold
- Bold, is particularly good, very inspirational and I suspect a book that I will revisit for case studies many times."
Published 11 months ago by Rhona
Inspiring, Insightful & Innovative!
Bold really is one of those books that makes you see things differently, think differently and inspires you to act differently. Read more
Published 12 months ago by TomHoff
Smart thinking and a fun read
A great book for anyone in business who is keen to do things differently. I thought this was extremely engagingly-written (interesting stories, non-patronising) and very inspiring.
Published 12 months ago by Sophie D
They've done it again..
A very long time ago I read Uncommon Practice by the same authors. Its stories of brands delivering exceptional experiences stayed with me and I still pull out an example every... Read more
Published 13 months ago by Ruth37
Inspiring, Intelligent, Intentional
BOLD reveals the stories behind 14 brands - some familiar (O2, Burberry, Innocent drinks) and some new to me (Zappos. Read more
Published 13 months ago by LJ
Practical, Engaging and Applicable
This is an excellent book on how to create truly differentiating experiences. Written in clear, consise and engaging language - low on management speak and theory and justly heavy... Read more
Published 13 months ago by Vanessa
Thought provoking, great read
Full of real case examples of how businesses have approached being bold without realising it. There are also starkly bold practises commented on, such as paying employees $2000 to... Read more
Published 13 months ago by Simon
Bold - how to be brave in business and win
Excellent book and some great quotes and insights. Anyone in marketing or management for that matter will find this helpful and inspirational.
Published 13 months ago by Jim
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