Bold: How to be Brave in Business and Win and over 2 million other books are available for Amazon Kindle . Learn more
  • RRP: £19.99
  • You Save: £4.00 (20%)
FREE Delivery in the UK.
Only 5 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Bold: How to be Brave in ... has been added to your Basket
Condition: Used: Good
Comment: This book is in good condition and fulfilled by Amazon which means it is eligible for Amazon Prime. The book itself may have been used before but will be largely free of stains and markings. Textbooks may have slight highlighting. Corners may be slightly bent and spine may be creased but overall in solid condition with money back guarantee.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Bold: How to be Brave in Business and Win Paperback – 3 Apr 2011

12 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£15.99
£7.50 £0.01
£15.99 FREE Delivery in the UK. Only 5 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

Bold: How to be Brave in Business and Win + Managing the Customer Experience: Turning Customers into Advocates
Price For Both: £45.98

Buy the selected items together



Product details

  • Paperback: 336 pages
  • Publisher: Kogan Page; 1 edition (3 April 2011)
  • Language: English
  • ISBN-10: 0749463449
  • ISBN-13: 978-0749463441
  • Product Dimensions: 15.7 x 1.9 x 23.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 89,210 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

Review

"Packed full of original ideas and inspirational stories that'll give you the confidence to do things your way." (Richard Reed, Co-founder of Innocent Drinks)

"Bold is one of the most inspiring and insightful books on what it takes to build a pure and compelling global brand for todays generation, in this digitally disruptive age." (Angela Ahrendts, CEO Burberry)

"Fortune favours the brave. This book can show you the way." (Ronan Dunne, CEO, Telefonica O2 UK Ltd)

Book Description

BOLD tells the stories of 14 businesses brave enough to pursue audacious goals, challenge industry norms and win.

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.8 out of 5 stars
5 star
9
4 star
3
3 star
0
2 star
0
1 star
0
See all 12 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By G. D. Cohen on 23 Jun. 2011
Format: Paperback
I don't usually leave reviews for books, as I'm time-starved as it is without spending part of my day on Amazon. But this is an exception. Bold is an inspiring read, giving us an insider's view of the world's most intrepid businesses and what makes them so unique. A must-read for anyone who runs their own business or works in marketing, brand communications and HR, each chapter is a case-study about why it's so crucial to be bold in business, how to harness the happiness of staff to drive customer satisfaction and how to use a brand's unique voice to elevate it above all others. It's a 336-page internship at the world's most enviable companies, namely Zappos, Virgin Galactic, Geek Squad, Burberry, Umpqua Bank, O2 and greatest of all, innocent. (I must confess, there are two businesses included in this book that, in my opinion, could have been left out. But this is only a minor stain) Thanks Ta, for introducing me to the book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Chris on 26 May 2011
Format: Paperback
Two outstanding things about Bold. First that the organisations featured speak in their voice, tone and spirit; it is as if one is inside WWF or Virgin or BBH. Second, that Andy and Shaun have codified what makes a bold individual or organisation into a truly practical framework. Simple really.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
BOLD reveals the stories behind 14 brands - some familiar (O2, Burberry, Innocent drinks) and some new to me (Zappos.com, Umpqua Bank, Air Asia) as told by those at the heart of each business. What links these brand stories is a refreshing approach to put purpose before profit, put the customer first - by some way, and make it a mission to stand for something that will put them ahead of the competition.

As a result, BOLD is an inspiring read and the mix of interviews, pictures and links to websites and social media makes it a particularly engaging and interactive experience - if, like me, you're inspired to read more, Milligan and Smith make it easy by directing you where to go. And there's a free BOLD app for iPad if you'd like to compare your company to these to discover just how BOLD it is.

Overall, a great read which I know I will reference time and again.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
A very long time ago I read Uncommon Practice by the same authors. Its stories of brands delivering exceptional experiences stayed with me and I still pull out an example every now and then to make me look clever. Bold is another brilliant book showing how brands can really make an impact by being brave, different, undeterred by recession and above all having a real interest in their customers. Practical, easy to dip in and out and inspiring - all welcome qualities in a business book as far as I'm concerned.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This book follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA. The book is easy to read, with each chapter organised as a mini case-study of an international B2B or B2C champion applying bold ideas to engender customer, staff, supplier and overall loyalty to a memorable brand relationship. I'd heartily recommend to anyone with a desire to increase their business success!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This is an excellent book on how to create truly differentiating experiences. Written in clear, consise and engaging language - low on management speak and theory and justly heavy on real stories, insightful tips and practical advice. Should be required reading for every CEO and HR Manager. It's people who deliver the brand through the sales and service experience they create, and BOLD leaders can learn how to inspire and drive that pride and performance from this book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback