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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business Hardcover – 16 Jan 2007

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Product details

  • Hardcover: 254 pages
  • Publisher: Alfred A. Knopf; First Edition edition (16 Jan. 2007)
  • Language: English
  • ISBN-10: 1400043360
  • ISBN-13: 978-1400043361
  • Product Dimensions: 17 x 2.5 x 24.1 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 160,432 in Books (See Top 100 in Books)

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Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By DaveJS on 31 July 2011
Format: Hardcover
This is a good book that covers the early years comprehensively. However, this is a fast moving industry and the book now needs an update to cover the years 2007 to 2011. (the problems with the 787, the announcement of the A320Neo and Boeing's response, the state of the A350XWB programme, etc.)
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3 of 4 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 12 July 2007
Format: Hardcover
John Newhouse, an experienced journalist and former "New Yorker" writer, has already written one book on the airplane industry ("The Sporty Game"). His fans will welcome the return of his expert insights, and may see this as a bonus supplement or extension. He has collected some fascinating new material for this work, so it is deeply informative, though perhaps not as dramatic as its title portends, since the titular competitors take turns winning. Newhouse clearly conducted extensive fresh research, and he presents interesting interview material throughout, although he gets a little awkward when he uses numerical data. We recommends this look behind the hangar doors of the airplane industry to business historians and, especially, to aviation buffs.
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Format: Paperback Verified Purchase
This book tells you everything you could possibly want to know about the business strategies and competition facing the two major airplane manufacturers of the last 50 years. Even though it is full of detail it doesn't read like a textbook, but more like a novel. Well worth a read. It is only a shame that it isn't more recent (The book was published in 2007 so no discussion of teething problems with the Dreamliner A350 etc.)
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9 of 14 people found the following review helpful By M. Martin on 5 Feb. 2007
Format: Hardcover Verified Purchase
The struggle for market between Boeing and Airbus is enthralling with much at stake, for example, jobs, profits, foreign currency earnings and so on. That Airbus could come from virtually nowhere to out sell Boeing within 3 decades is remarkable. That Airbus could then go on to produce possibily the biggest turkey in aviation history and allow Boeing to regain the initiative further adds to this world scale drama. I bought this book to try to understand how this could have come about and clarify in my mind the extent to which the peculiar structure of EADS (which owns Airbus) and its proximity to the French and German governments contributed to the present debacle. Unfortunately I believe the book gives less insight than what can be gleaned from articles in the Economist or FT.

The book does cover technical aspects of the story such as the use of new materials and "fly by wire" which are correctly described but superifical. There are no tables or graphs. Much of the 260 or so pages are taken up with descriptions of the personalities which is interesting only up to a point.
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By Crystal on 11 Mar. 2015
Format: Paperback Verified Purchase
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