This is the noteworthy story about Anita Roddick and her founding, and leadership role at The Body Shop. More than any single point, she stresses the importance of PASSION (in what you do) with religious zeal.
You'll enjoy reading about the life of this fascinating entrepreneur, and the loyal and dedicated people that helped elevate The Body Shop into the international success that it is today.
This is not a conventional business book. Just thumbing through, you'll notice page-after-page of illustrations, photographs and an inspiring and unique way of looking at the world--both in a business sense and a humanitarian sense. I was so inspired after reading this story, that I felt compelled to visit The Body Shop nearest my home.
Anita Roddick isn't afraid to tell you how she feels. I wish I could've been there when she delivered her speech to an audience of advertising executives and their clients on, "Why I would never use an advertising agency."
Funniest Line in the Book: "I'll never hire anybody from Harvard Business School." You've got to read the book to appreciate it.
She wants her stores to be clean, exciting, and the people who work there to be passionate about their work. This book should be recommended reading for WAL-MART executives, and there employees.
Actually, it's a good book for anyone interested in business, the environment or serving as a didactic for what women can achieve in this world. I plan on encouraging my daughter to read it when she grows up. Good work Anita!