The answer is - nothing's wrong. My 2.5 year old loves Bob and that toy (err, doll) is very fun in short bursts, as he goes to listen the sounds for a few minutes (clear and crisp sound). However, apart from that, there is not much more he can do with it - it's sort of plush and quite big (close to 30 cm) so he can't play creatively the same way he would with small models. Also, the phrases are about 4-5 and a short version of the song, so my son gets bored soon. So overall, nice toy but don't expect to keep your toddlers entertained for long.