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Blunders in International Business [Paperback]

David A. Ricks
4.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: 18.99
Price: 18.37 & FREE Delivery in the UK. Details
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Book Description

10 Jan 2006
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well–known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well–liked, concise format. Several well–known blunders from previous editions have been replaced in order to update the lessons learned.

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Product details

  • Paperback: 192 pages
  • Publisher: Wiley-Blackwell; 4th Edition edition (10 Jan 2006)
  • Language: English
  • ISBN-10: 1405134925
  • ISBN-13: 978-1405134927
  • Product Dimensions: 1.4 x 13.8 x 21.1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 814,428 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"You′ll get more laughs – and knowledge – out of this book than most others on global business." ? --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Now in its fourth edition, Blunders in International Business is significantly updated and revised, and full of interesting anecdotes, including dozens of new international business blunders. We often hear of business success stories; it seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. In this new edition several well–known blunders from previous editions have been replaced in order to update the lessons learned. Expanded, but conserving its well–liked, concise format, it also includes more than fifty new international business blunders, featuring well–known corporations such as American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. David Ricks continues to uncover many informative, entertaining blunders that will make this book hard to put down.

Inside This Book (Learn More)
First Sentence
The only constant in international business is change. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.0 out of 5 stars
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Learn by laughing 14 April 1999
By A Customer
Format:Paperback
If this is the book I think it is, first published in the 80's, it is the only business book that has ever made me laugh out loud. Over and over again.
Don't be put off -- it _is_ a serious business book, and it treats the issues in a systematic fashion. But it is well-written, too, and the examples the author uses to make his points will have you chuckling.
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3.0 out of 5 stars Outdated but sometimes funny 19 Dec 2011
Format:Paperback|Verified Purchase
Anybody who's worked for, or dealt with, multinational companies must have come across the nefarious attitude "if it works in Omaha, it's gonna work in Osaka".
Having personally witnessed the ensuing catastrophes a number of times, I thought this book's approach was brilliant: pick up the pieces of a culture-clash disaster and look at the causes.
Unfortunately, this is the 4th edition of a 1974 book and most of the examples cited date back to 30+ years ago. Some new material has been added but it's all too obvious that the bulk of this book is old lore and a little too often betrays an academic view of business.
Also, while many blue-chip corporations are named, there are plenty of fleeting references to anonymous companies and the offending episodes are cursorily glossed over, offering little more insight into both causes and consequences than old industry tales.
Still, it's a pleasant, lightweight read that has its funny moments.
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5.0 out of 5 stars delightfully funny 23 Nov 2006
Format:Paperback
It's the first time I find myself laughing out loud, while reading a book in the bus.. This book is amazing, it is filled with valuable examples of blunders. I am still reading it, and wondering .. what other mistakes could companies have made? :) It's really worth reading!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.5 out of 5 stars  10 reviews
19 of 20 people found the following review helpful
5.0 out of 5 stars This is a MUST read for all busines students 13 Jun 2000
By Gary Gudmundson - Published on Amazon.com
Format:Paperback
All business students should read this book. It is absolutely amazing to find out what people have already gone through to bring a business international.
Does your CEO have the audacity to believe that he will not make the same mistakes that others made? Is your marketing team prepared for each and every market? This book teaches you to carefully prepare for each and every market and not take ANYTHING for granted. Do your research, or you will be the punchline of an joke or two at some International Marketing conferences somewhere in the future.
Dave Ricks lays out everyone else's blunders in such a way that you wonder if they could have really happened. Although it is sad that these mistakes happened, the message is that without preparation people make big mistakes in international business. These major business mistakes could happen to anybody (who does not know to avoid them.)
If you are looking for anectdotes for a business class or international business curriculum, you can save yourself the trouble of research and find out what Mr. Ricks has painstakingly already researched.
Although there is no way to find out what to avoid in every market... today's business students should buy this book and read it often so they can recognize when they need help avoiding the pitfals in today's increasingly global business world.
As a biingual international manager of an import/export firm I see many of these blunders cropping up everyday. Some companies are better prepared to handle them before they become broadcast over teh whole world. Many Mexican companies I have seen do not know their translation takes on a funny twist in English. But if I told them would they believe me?... I hope reading this book will make me realize I need help myself sometimes too.
Dave Ricks is a respected faculty member at Thunderbird, one of the world's most innovative International Business Master's Programs.
9 of 9 people found the following review helpful
3.0 out of 5 stars Contains several urban legends; don't believe every word 10 May 2006
By jeyen - Published on Amazon.com
Format:Paperback
In just the first half of the book, I found 5 urban legends being presented as fact (e.g., that ancient thing about "bite the wax tadpole", the one about Africans thinking that baby pictures on baby food meant the food was made of babies).

Granted, the latest update was in 1999, but the facts should have been verifiable and verified even then.

Take the anecdotes with a grain of salt.
3 of 3 people found the following review helpful
2.0 out of 5 stars Empty examples 18 Feb 2009
By M. Meyer - Published on Amazon.com
Format:Paperback
"Once upon a time there was a company which...." and "it once offered a product which's name sounded badly in another language". Unfortunately we do not know the details. Such examples are not so often but they exist in this book and one can harbor doubts whethere they are true. Some of them may be just made up. Therefore the value of this book may be not so great.
6 of 8 people found the following review helpful
4.0 out of 5 stars Learn by laughing 14 April 1999
By A Customer - Published on Amazon.com
Format:Paperback
If this is the book I think it is, first published in the 80's, it is the only business book that has ever made me laugh out loud. Over and over again.
Don't be put off -- it _is_ a serious business book, and it treats the issues in a systematic fashion. But it is well-written, too, and the examples the author uses to make his points will have you chuckling.
1 of 1 people found the following review helpful
3.0 out of 5 stars Thin on substance but good anecdotes 3 Dec 2009
By Chamberlain - Published on Amazon.com
Format:Paperback|Verified Purchase
This book reads fairly quickly so it's not a waste of time, but it's not a weighty book - you won't learn a ton. But you will gain a few good anecdotes that can be leveraged to make a few points in class (or work I suppose). Recommend buying a used version.
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