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Synopsis
From ' The Mission Statement' to 'Market Research', and from 'The Business Plan' to 'Dealing with the Bank Manager' the Bluffer's Guide to Small Business contains all you need to know to make your mark in the marketplace.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Readable and amusing,
By
This review is from: The Bluffer's Guide to Small Business (Bluffer's Guides) (Paperback)
Richards is clearly an erudite man, yet unlike so many, he combines this with a really clever sense of humour and what you have in this guide is sound advice, delivered in a really accessible style. No talk of post-endogenous growth theory, just sound, practical, amusing advice. I've read a few and this is the best value book of the genre on the market.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Forget Alan Sugar...,
By George Hedge "George Hedge" (England) - See all my reviews
This review is from: The Bluffer's Guide to Small Business (Bluffer's Guides) (Paperback)
and all the rest of the gimmicky TV business 'gurus' for practical advice written with some wit this is the book to read. Also, unlike many of them, you sense the author doesn't take himself too seriously. This is rare and most interesting.
Buy it.
3.0 out of 5 stars
Not for the wannabe sole trader,
By
This review is from: The Bluffer's Guide to Small Business (Bluffer's Guides) (Paperback)
I was a little disappointed with this book as I thought it would at least give me some information about sole trading, which is something I'm thinking of getting into in the near future. However, this book in more for the person wanting to set up a small corporate business. So I guess it does what it says on the tin. It didn't stop me from becoming disheartened at the fact that 95% of the book wasn't at all relevant to me.
Now onto other facts about the book. The book tells you to basically bluff about everything to do with your business and make things up, which isn't a very good idea at all. It also talks about padding out business plans by adding more words to them and using a load of statistics to cover up the fact that you don't know what the hell you are doing and/or talking about. The book is also shorter than I expected. It's more like a mini-guide rather than a full-blown guide on small business creation, which would have been better than this contrived marketed rubbish. It really feels as if the author put as little thought into the book as possible, as the writing style comes off as apathetic and you have to really wade through it in order to get to the end of the text. Overall, it just seems like a cheap cash in on both the author's and publisher's part.
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