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Most Helpful Customer Reviews
5.0 out of 5 stars
Worth while,
By TIC TAC (England) - See all my reviews
This review is from: Bluff Your Way in Marketing (Bluffer's Guides) (Paperback)
As it says on the book, a first class intro for the uninitiated. This small book really cuts the mustard.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (2 customer reviews) 2 of 3 people found the following review helpful:
5.0 out of 5 stars
Makes Levitt seem as boring as Levitt. Or more so.,
By A Customer - Published on Amazon.com
This review is from: Bluff Your Way in Marketing (Bluffer's Guides) (Paperback)
Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted
4.0 out of 5 stars
oh how true..,
By J. Malnar - Published on Amazon.com
This review is from: Bluff Your Way in Marketing (Bluffer's Guides) (Paperback)
if you are not a seasoned marketing person you wont know what is true and serious and what's jerking your chain. you should have it anyway.
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