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Bluff Your Way in Marketing (Bluffer's Guides)

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Bluff Your Way in Marketing (Bluffer's Guides) [Paperback]

Graham Harding (Author), Paul Walton (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 64 pages
Publisher: Oval Books (3 Jan 1998)
Language English
ISBN-10: 185304198X
ISBN-13: 978-1853041983
Product Dimensions: 17.9 x 11.1 x 0.5 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 857,657 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Worth while 27 July 2010

By TIC TAC

Format:Paperback|Amazon Verified Purchase

As it says on the book, a first class intro for the uninitiated. This small book really cuts the mustard.

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Amazon.com: 2 reviews

2 of 3 people found the following review helpful

Makes Levitt seem as boring as Levitt. Or more so. 21 Mar 1997

By A Customer - Published on Amazon.com

Format:Paperback

Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted

oh how true.. 8 Sep 2005

By J. Malnar - Published on Amazon.com

Format:Paperback

if you are not a seasoned marketing person you wont know what is true and serious and what's jerking your chain. you should have it anyway.

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