Blueprint to the Digital Economy [Hardcover]

Building on the message of Don Tapscott's highly successful The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights -- plus the strategies necessary to thrive and compete in the emerging digital business environment. The book presents provocative examples by executives from 30 world-class corporations who reveal how to turn digital promise into reality. They discuss their firms' goals for the future, and detail the networking and multimedia technologies that are helping to achieve them.

Don Tapscott, bestselling author of Paradigm Shift, The Digital Economy, and Growing Up Digital is arguably today's foremost expert on the topic of information technology. Picking up where The Digital Economy left off, this groundbreaking book provides a much-needed framework for understanding the digital revolution and the impact it is making on today's businesses.

Based on seminal research conducted by The Alliance for Converging Technologies, which brings together over 30 world-class organizations, Blueprint to the Digital Economy provides important insights into the emerging digital environment and how it is changing today's workplace. Together with executives from the world's leading technology, manufacturing, services, and government organizations, Tapscott and co-editors Alex Lowy and David Ticoll unveil the latest and most exciting applications of network and multimedia technologies and the impact they are already having on the way we do business.

Following Tapscott's introduction, each chapter of Blueprint is authored by a member of the Alliance, all senior strategists and CEOs from today's most influential businesses companies such as General Motors, Hewlett-Packard, IBM, MCI and Nortel. Each covers a core area of the digital revolution, such as transformation of financial services or the use of networks to improve organizational agility. In doing so, each of these leaders presents a vision and strategy for growth intothe 21st century, Blueprint is sure to become a major resource for managers seeking help in responding to the tremENDous changes technology is imposing on their organizations.

Building on the message of Don Tapscott's Highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Based on a multimillion-dollar series of research programs designed to investigate the Internet and its impact on business, the book brings together the best thinking and strategies of the world's leading technology, manufacturing, services, and government organizations. Top executives at global corporations like General Motors, IBM, MCI, and Nortel offer provocative examples of how their businesses will use emerging networking and multimedia technologies to change the competitive stakes in their respective industries. Blueprint of the Digital Economy delivers a wealth of powerful strategies to help any business transform digital promise into bottom-line reality.

Don Tapscott, consultant, speaker, and author of the bestselling The Digital Economy, Growing Up Digital, and pardigm Shfit, is one of the world's foremost authorities on the topic of information technology. He is Chairman of the Alliance for Converging Technologies, an international think tank with a focus on how emerging technologies change the rules of competition.

Alex Lowy is Managing Partner of the Alliance for Converging Technologies, is a consultant, speaker, author, and creative thinker of the issues of technology and business.